MGT 310 Introduction to the Entertainment Industry, Fall 2013 (01 & 02)
(This course eligible for
additional one credit hour of Service Learning)
Professor: Dr. Philip C. Rothschild
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Links |
Trade Publications |
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1. Class Schedule of Assignments |
Special Events Magazine Online |
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2. Blackboard for Docs, Grades, and Attendance |
Pollstaronline.com Online |
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Billboard Magazine Online Subscription |
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Sports Business Journal Online Subscription |
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View EntertainmentManagementOnline here |
Venues Today Online |
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Submit News Summaries here |
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Helps |
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4.
Permission to Publish Form |
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6.
Guidelines for Writing
for |
Time and Location: Section 01 - T, R 11:00 am - 12:15 pm (Glass 350)
Time and Location: Section 02 - T, R 12:30 pm - 1:45 pm (Glass 350)
Office: GLASS 412 Office Phone:
836-5082 E-mail:
philrothschild@missouristate.edu
Office Hours:
T, Th 2:30-4:30 pm; W 2:00-4:30 pm; and by appointment,
except on Fridays.
***Schedule appointment by going to
https://my.timedriver.com/DGQDP
To find syllabi and other helpful resources, click on Rothschild, Philip at
www.mgt.MissouriState.edu/faculty.htm
or go to
http://blackboard.MissouriState.edu
Required Texts and Resources
We do not have a traditional textbook for this course. However, each student
will be required to subscribe to an entertainment related trade publication (Sports
Business Journal or Billboard.com).
During the second week of class an approved list will be provided. Students may
also be required to pay for online articles and other downloadable resources. In
lieu of a textbook, students should budget an amount equivalent to $90 for the
above. It should be understood that students who do not
subscribe to one of the approved trade publications, may be docked 50 points.
There may be additional assigned readings and books on reserve in Music Library and Meyer Library.
Recommended entertainment related books:
(not required)
Find my recommended books here at
my Wish My EM Students Would Read List:
http://www.amazon.com/wishlist/1CT6WM3GWFDZD/ref=cm_wl_rlist_go
and my Listmania of EM Related Books Summaries that have
already been completed:
http://www.amazon.com/Entertainment-Related-Book-Summaries-2005-2007/lm/R3493B536EESKW/
Course Objectives
After completing this course, students will:
1. Be able to articulate the nine characteristics of the
entertainment economy.
2. Be able to identify the practices associated with companies known
for "creating experiences" in the "experience economy."
3. Be able to identify relevant stakeholders for an entertainment
company, and be able to suggest the potential consequences of present and future
managerial decisions.
4. Be able to discuss the trends taking place in the entertainment
industry, and address entertainment specific issues through an ethical
framework.
5. Be able to identify multiple career paths for employment in the
entertainment industry.
6. Be able to identify the major players, processes, and practices
associated with four areas of live entertainment – music, events, sports, and
venues.
7. Understand the nature and characteristics of consumers of
entertainment.
8. Be able to suggest specific strategies to improve the
entertainment experience of both customers and employees across industries.
9. Develop an awareness and appreciation for giving back to the community.
10. Improve writing skills targeted for entertainment professionals.
Service
Learning Option: Students can opt to add a one credit
hour of Service Learning Course to this class. By registering for MGT 300 -
Service Learning, students can earn one hour of elective credit (counted
toward an entertainment curriculum elective credit) in return for 40 hours of
service to a non-profit agency or government agency. The office of Service
Learning can place you with one organization, or you can choose to participate
in several non-profit related special events over the semester. This service
learning option will provide a laboratory for some of the knowledge, skills, and
attitudes learned during MGT 310. For example, you may use your skills to help
plan an event, write news releases, manage ticketing, or work a benefit concert
or Special Olympics event.
See the Syllabus for MGT 300 here.
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Requirements: |
Points |
Grading Scale |
1
Peer Assessment: Due to the fact that a significant portion of your time will be
spent in teams, each student will anonymously evaluate his/her group members'
contributions to the team's output. The average score you earn from your peers
will be multiplied by the final project grade of your team's output. Thus if
your team members peer assessment of you indicates you expended about 80% level
to complete the team project, then your final grade on a project will be
multiplied by 80%. While the team grade for the project might be an A (90) your
individual grade would be 80% of 90 = 72%.
2 Assignments may include: Weekly reading synopses or
quizzes, 1 minute papers, point counter point, observation exercises.
3 No Rounding. Please note that grades will be
assigned based on the total number of points earned, not a percentage of points
earned. There will be no rounding of points. For example, 895 points does not
round up to 900 points.
4 Dr. Rothschild also reserves the right to
redistribute up to 10% of the total 1000 points to a different project(s) if he
deems it contributes to the overall learning experience. Example: May make the
Exam worth 200 points and the career profile worth 175 points. Students will be
notified of the change prior to the assignment being due.
Individual Exams: You will have two exams over the material from the readings, discussions, and presentations. The instructor may change scheduled examinations to an earlier or later date. If any exam dates are changed, students will be notified at least one week in advance. It's the policy of this course that no make-up exams will be given after the predetermined test date. When conflicts are known in advance, see the instructor about taking the exam earlier.
Team Project: Students will join teams, and create and deliver a professional quality training seminar.
Online Magazine Installments: To fulfill the
University's public affairs mission, our class will participate in a project
that will serve the needs of our stakeholders. The specifics of the project will
be discussed during the first two sessions of the class. Our goal is to publish
an online magazine featuring content relevant to seasoned and aspiring
entertainment management professionals. Each student will produce content worthy
of submission to our online magazine. This course is writing intensive.
Weekly Quizzes/Assignments: Students are expected to be
active participants in the learning process. Thus, mere attendance does not
constitute participation. Students should view themselves as active learners,
with information and knowledge to share, rather than as passive repositories of
information delivered by the professor. Active participation is especially
important due to the rapidly changing environment of the entertainment industry.
We will have weekly quizzes and assignments to encourage self-directed learning.
Notebook: Due to the fact that we do not have a
textbook for this course, we will create our own. Each student will be
responsible for maintaining, and turning in a 2-3" "clear-view" 3-ring binder
(notebook) at the end of the semester. The notebook should contain copies of all
completed assignments, handouts, notes, etc. The notebooks will be evaluated on
organization and completeness. At a minimum, the notebook should have a title
displayed on the cover and spine of the notebook, a table of contents, and
should use tabs to organize material. Notebook Guidelines, and a link to a Title
Page Creator can be found at
http://blackboard.MissouriState.edu
.
Career Profile: Each student will be responsible for
identifying a career path and developing a career profile for a position within
that career path. See
http://blackboard.MissouriState.edu
for Benchmark Samples.
Entertainment Management Association Extra Credit: The Entertainment Management Association is an important part of our overall program's success. This student organization provides multiple opportunities for professional enrichment, and networking with entertainment professionals. Students can earn up to 30 points of extra credit for joining EMA, attending meetings and tours, participating in committee work, and serving the community. In order to earn points, you must be a paid member by the stated cut-off date. Each EMA meeting, tour, or fundraising opportunity you participate in is worth 3 points. A maximum of 30 points can be earned. More information: www.facebook.com/emafan for a list of events.
Attendance Policy: I reward good attendance. Due to the fact that much of the learning will take place in a discussion format and in-class activities, it is imperative that you attend each class. Almost perfect attendance (defined as only one absence) will add 15 points to your final number of points. On the other hand, for each absence above 3, your final points will be reduced. The following scale applies: 4 absences = reduction of 30 points, 5 absences = reduction of 50 points, 6 absences = reduction 70 points, 7 absences = reduction of 90 points, 8 or more absences will result in a failing grade. Students should always notify professor (through office phone or during class) of anticipated absence PRIOR to absence. When an absence is unanticipated, notification should take place on the day of the absence. If a student is absent on the day of he/she is schedule to make a presentation, and the student makes no arrangements for a replacement, the student will receive a zero on that assignment. Consistent early departures and late arrivals may constitute an absence - at the discretion of the professor. In addition, disruptive behavior (verbal or nonverbal) in class may result in student being asked to leave by professor, and will result in one absence per occurrence. It is the student’s responsibility to inform professor (in person and on paper) of a late arrival.
When considering deductions for absences, no distinction is made between unexcused and excused absences. Going to the doctor's office, getting sick, or going to an interview is NOT an excused absence. You have 3 absences allowed before points are deducted. Reserve these 3 absences for unexpected events like these.
MSU Sponsored Events: On occasion, there are students that must miss class due to participation in official Missouri State events (i.e. athletics, music tours, etc.). Please examine your event schedule immediately to determine how often you will miss this class. If you anticipate you will miss more than 2 class periods during the semester, you should strongly consider registering for this course some other semester. To receive an excused absence for official Missouri State events, students must follow these procedures: 1. Notify instructor in advance in (hand) writing. 2. Within 7 days of absence, student must provide a copy of official document with signature of sponsor, phone #, and date of absence.
Dropping this Course:
It is your responsibility to understand the University’s procedure for dropping
a class. If you stop attending this class but do not follow proper procedure for
dropping the class, you will receive a failing grade and will also be
financially obligated to pay for the class. For information about dropping a
class or withdrawing from the university, contact the
Office of the Registrar
at 836-5520. See Academic Calendars for deadlines at:
http://calendar.missouristate.edu/academic.aspx
Assignments:
All assignments must be turned at the beginning of class, unless otherwise
noted. Students may arrange for delivery prior to due date. Assignments will not
be accepted after class, and cannot be completed during class. Any assignments
not turned in according to the following standards will not receive full credit.
1. Multiple pages should always be stapled.
2. Top right corner of front page should have the following: First Last
Name, MGT 310, Date, Assignment Name
3. Use standard 8.5"x11" paper for all quizzes and assignments turned in.
ADA Statement and Disability Accommodation:
To request academic accommodations for a disability, contact the
Director of the
Disability Resource
Center,
Plaster Student Union, Suite 405, (417) 836-4192 or (417) 836-6792 (TTY),
www.missouristate.edu/disability.
Students are required to provide documentation of disability to the Disability
Resource Center prior to receiving accommodations. The Disability Resource
Center refers some types of accommodation requests to the
Learning Diagnostic Clinic,
which also provides diagnostic testing for learning and psychological
disabilities. For information about testing, contact the Director of the
Learning Diagnostic
Clinic,
(417) 836-4787,
http://psychology.missouristate.edu/ldc.
Academic Honor Code: Missouri State University is a community of scholars committed to developing educated persons who accept the responsibility to practice personal and academic integrity. You are responsible for knowing and following the university’s Student Academic Integrity Policies and Procedures, available at missouristate.edu/policy/academicintegritystudents.htm. You are also responsible for understanding and following any additional academic integrity policies specific to this class (as outlined by the instructor). Any student participating in any form of academic dishonesty will be subject to sanctions as described in this policy. If you are accused of violating this policy and are in the appeals process, you should continue participating in the class.
Non-Discrimination Statement:
Missouri State University is an equal
opportunity/affirmative action institution, and maintains a grievance procedure
available to any person who believes he or she has been discriminated against.
At all times, it is your right to address inquiries or concerns about possible
discrimination to the
Office for Equity and
Diversity,
Park Central Office Building, 117 Park Central Square, Suite 111, (417)
836-4252. Other types of concerns (i.e., concerns of an academic nature) should
be discussed directly with your instructor and can also be brought to the
attention of your instructor’s Department Head. Please visit the OED
website at
www.missouristate.edu/equity/.
Policy on Use of Cell Phones in Classes:
As a member of the learning community, each student has a
responsibility to other students who are members of the community. When
cell phones or pagers ring and students respond in class or leave class to
respond, it disrupts the class. Therefore, the
Office of the Provost
prohibits the use by students of cell phones, pagers, PDAs, or similar
communication devices during scheduled classes. All such devices must be
turned off or put in a silent (vibrate) mode and ordinarily should not be taken
out during class. Given the fact that these same communication devices are
an integral part of the University’s emergency notification system, an exception
to this policy would occur when numerous devices activate simultaneously.
When this occurs, students may consult their devices to determine if a
university emergency exists. If that is not the case, the devices should
be immediately returned to silent mode and put away. Other exceptions to
this policy may be granted at the discretion of the instructor.
Schedule of Assignments: The Schedule of Activities found on the the next page may change over the course of this semester. I will notify you of any changes via email and will give you ample time to complete the assignments. It is important that you check your email on a daily basis.
Schedule of
Class Assignments (as of Aug 19, 2013)
MGT 310 – Introduction to the Entertainment Industry, Fall 2013
Tuesday and Thursday, 11:00am - 12:15pm (Sec. 1) & 12:30pm - 1:45pm (Sec.
2)
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Week |
Date |
Reading |
Assignment Due |
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1 |
T-Aug 20 |
Introduction |
1. Personal Introductions and Interests
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1 |
R-Aug 22 |
Everything You Need to Know about Internships and EM Electives |
1. Internship Discussion and Electives Discussion
Due before class. Print and bring to class any related ppt, articles, or guidelines |
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2 |
T-Aug 27 |
Industry Focus |
1. (10pts) Purchase and read "EXPERIENCE Economy"and be prepared for 10 question fill-in the blank quiz. Quiz Review sheet posted at blackboard. May purchase online at Blackboard link, or in MSU Bookstore.
2. Optional: Wed Aug. 28 - First EMA meeting
of semester, 5 p.m., for
location seewww.facebook.com/emafan. Food
and Beverage, plus extra credit provided. |
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2 |
R-Aug 29 |
double absence if this class period is missed |
1. Download from Blackboard "How to Write for
EntertainmentManagementOnline.com" (See
Assignment folder on Writing for
EntertainmentManagementOnline.com) and bring to
class. Print and bring to class any related ppt, articles, or guidelines |
|
3 |
T-Sep 3 |
Industry Focus |
1. (10 pts) All
Students Submit your News
Summary Writing Exercise before
12:00 pm, Tuesday of this week only. |
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3 |
R-Sep 5 |
double absence if this class period is missed |
1. How to Write for
EntertainmentManagementOnline.Com Print and bring to class any related ppt, articles, or guidelines |
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4 |
T-Sep 10 |
Guidelines for Career Profile and Interview |
1. (20 pts) Group A to Submit your News Summaries before 12:00 pm Wednesday.
2. Print Packet
at BB:
3. Optional:
Wed Sept. 11 - EMA meeting, 5
p.m., for
location see www.facebook.com/emafan. Food
and Beverage, plus extra credit provided. |
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4 |
R-Sep 12 |
Industry Focus: Unit 2: Music Management |
Special Guest: The Jennifer Rothschild Case
Study Print and bring to class any related ppt, articles, or guidelines |
|
5 |
T-Sep 17 |
Industry Focus: |
1. (20 pts) Group
B to Submit your News
Summaries before 12:00 pm Wednesday. Print and bring to class any related ppt, articles, or guidelines |
|
5 |
R-Sep 19 |
Industry Focus: |
1. Print Music Management (ppt) Part B Print and bring to class any related ppt, articles, or guidelines |
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6 |
T-Sep 24 |
Industry Focus: |
1. (20 pts) Group A to Submit your News Summaries before 12:00 pm Wednesday.
2. (10 pts) Website
Review Exercise:
Name of Organization: Yada
Yada
Websites:
3. Visit
this link to
see our Gateway
to Resources for
all EM students. 4. Recommended
resource - NPR
: Paying for Music in the Internet Age (NPR
audio file)
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6 |
R-Sep 27 |
Review Guidelines for Seminars |
1. Please
print Seminar
Presentation Guidelines found
at Blackboard. 2.
Choose Seminar Teams, Topics, & Schedule |
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7 |
T-Oct 1 |
Continued |
1. (20 pts) Group
B to Submit your News
Summaries
before 12:00 pm on Wednesday 2. Choose Seminar Teams & Schedule and View Benchmarks 3. Ask me about "fast tracking" week 1 presenters
4. The Abilene Paradox Video in Class Print and bring to class any related ppt, articles, or guidelines |
| W-Oct 02 | SPECIAL NIGHT |
REQUIRED MEETING
What: EM
Orientation and Stakeholders Meeting(Required) |
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7 |
R-Oct 3 |
To be announced |
Important: Group A must
submit News Summaries by
Tuesday,
October 8 at 12 p.m. this time only |
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8 |
T-Oct 8 |
Industry Focus: |
1. (20 pts) Group A to Submit your News Summaries before 12:00 pm TUESDAY noon..
2. (10 pts) Read Intro
to the Sport Management and
be prepared for a 10 question quiz. Quiz Review
sheet posted at blackboard (green means go). |
|
8 |
R-Oct 10 |
No Class |
Enjoy Fall Break |
|
9 |
T-Oct 15 |
Industry Focus: Unit 3 Sports Management Special Guest: Scott Bailes, Springfield Cardinals |
1. (20 pts) Group B to Submit your News Summaries before 12:00 pm Wed, October 16.
2. (10
pts) Website
Review Exercise:
Name of Organization: Yada
Yada 1. http://www.sportscommissions.org/ National Association of Sports Commissions 2. http://www.nassm.org/ North American Society for Sport Management (NASSM) 3. http://mashable.com/2008/08/22/sports-job-sites/ 15 Resources for Finding Jobs in Sport 4. http://www.nfhs.org/ National Federation of State High School Associations (NFHS) 5. http://www.aausports.org/ Amateur Athletic Union (AAU) 6. http://www.ncaa.org/ National Collegiate Athletic Association (NCAA) 7. http://www.cosida.com/ College Sports Information Directors 3 4. Visit this link to see our Gateway to Resources for all EM students. Print and bring to class any related ppt, articles, or guidelines |
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9 |
R-Oct 17 |
Industry Focus:
Guest Speaker:
Kyle Moats, Director of Athletics, Missouri
State University
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Sports, to be continued. College Athletics
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10 |
T-Oct 22 |
Industry Focus: Unit 4: Event Management Guest Speaker: Bob Nelson, Meeting and Events Manager, Scott Trade |
1. (20
pts) Group
A to Submit your News
Summaries before
12:00 pm Wednesday. 2. (10 pts) Quiz based on Chapter Reading on Event Management. Print Chapter Reading, Terminology, and Power Points at http://blackboard.MissouriState.edu Quiz Review sheet posted at blackboard. Students on this day, prepare only for this Quiz from the revised Chapter Reading posted on 10/18/2013 Do not print and bring to class the powerpoints on this day. We will cover them on Thursday, October 24 and I want to update the powerpoints. I will notify you when to print the powerpoints. Print and bring to class any related ppt, articles, or guidelines |
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10 |
R-Oct 24 |
Industry Focus: |
1. (10
pts) Website
Review Exercise:
Name of Organization: Yada
Yada |
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11 |
T-Oct 29 |
EXAM 1
|
EXAM 1 - See Review Sheet at BB
1. (20 pts) Group
B to Submit your News
Summaries before
12:00 pm Wednesday. |
|
11 |
R- Oct 31 |
Industry Focus: |
Career Profiles Due |
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12 |
T-Nov 5 |
Industry Focus: |
1. (20 pts) Group A to Submit your News Summaries before 12:00 pm Wednesday. |
|
12 |
R-Nov 7 |
Industry Focus: |
1. Read Three Short Articles under Unit 5: Venue Management folder at bb. No review sheet, but be prepared for a short quiz on the three articles. Print the Executive Interview and bring to class with highlights and underlines. We will discuss this article. 2.
Print Powerpoint and Terminology sheets. 3. (10
pts) Website
Review Exercise:
Name of Organization: Yada
Yada
To find other resources for Venue Management, go
to: Print and bring to class any related ppt, articles, or guidelines |
|
13 |
T-Nov 12 |
Team Presentations |
1. (20 pts) Group
B to Submit your News
Summaries before
12:00 pm Wednesday. 11:00 Team ___________ Presents 12:30 Team ___________ Presents Online Peer Evaluation/Assessment due within 24 hours for teams presenting today. See Seminar Guidelines folder on Blackboard. |
|
13 |
R-Nov 14 |
Team Presentations |
1. Seminar Presentations 11:00 Team ___________ Presents 12:30 Team ___________ Presents Online Peer Evaluation/Assessment due within 24 hours for teams presenting today. See Seminar Guidelines folder on Blackboard. |
|
14 |
T-Nov 19 |
|
1. (20 pts) Group A to Submit your News Summaries before 12:00 pm Wednesday. 1. Seminar Presentations 11:00 Team ___________ Presents 12:30 Team ___________ Presents Online Peer Evaluation/Assessment due within 24 hours for teams presenting today. See Seminar Guidelines folder on Blackboard. |
|
14 |
R-Nov 21 |
Team Presentations |
1. Seminar
Presentations 11:00 Team ___________ Presents 12:30 Team___________ Presents Online Peer Evaluation/Assessment due within 24 hours for teams presenting today. See Seminar Guidelines folder on Blackboard.
|
|
15 |
T-Nov 26 |
Team Presentations |
No News Summaries This Week 2. Seminar Presentations 11:00 Team ___________ Presents 12:30 Team ___________ Presents Online Peer Evaluation/Assessment due within 24 hours for teams presenting today. See Seminar Guidelines folder on Blackboard. |
|
15 |
R-Nov 28 |
No Class
|
Thanksgiving. Enjoy your break. |
|
16 |
T-Dec 03 |
Team Presentations |
1. (20 pts) Group B to Submit your News Summaries before 12:00 pm Wednesday.
2. Seminar
Presentations 11:00 Team ___________ Presents 12:30 Team___________ Presents Online Peer Evaluation/Assessment due within 24 hours for teams presenting today. See Seminar Guidelines folder on Blackboard. |
|
18 |
R-Dec 5 |
Team Presentations |
1. Seminar Presentations 11:00 Team ___________ Presents 12:30 Team ___________ Presents Online Peer Evaluation/Assessment due within 24 hours for teams presenting today. See Seminar Guidelines folder on Blackboard. |
|
19 |
R- Dec 12 T- Dec 10 |
EXAM 2 |
EXAM 2 Section 2 (12:30 class) Final Exam is on Tuesday, December 10th from 11-1 |