Chapter 6/7 Questions
Chapter 6: Strategies for Competing in Globalizing Markets
1. What are the four major reasons a company expands outside of their domestic market?
2. What is the difference between an international competitor and a global competitor?
3. Read Illustration 27.
4. What is cross-market subsidization?
5. What is a emerging country market and give one example.
Chapter 7: New Business Models and Strategies for the Internet Economy
1. What does "brick and click" mean?
2. Read Illustration 29.
3. The market has transitioned from a state where _______ businesses beat ________ small businesses to a state where _______ businesses beat ______ businesses.
4. How are the five competitive forces changed by internet economy?