Event Management
MGT 400 - Section 701
Summer Intersession
Eligibility:
Students who are Entertainment Management majors in their Junior and Senior
years will be given the first opportunity to register for this course. Others
will be admitted on a space available basis. All students must get signed
permission form from Dr. Rothschild to register for this course.
Meeting Times and Location:
Th, May 23 11:00am-2:00 (3 hrs), 3:00pm-8:00pm (5 hrs)
F, May 24, 7:00am-11:00 (4hrs), 12pm-4:00pm (4hrs)
Sat, 10:30am-1:30pm (3hrs), 2:30pm-7:30pm (5hrs),
Tue, May 28, 10:00am -1pm (3hrs), 2:00pm-5:00pm (3hrs).
Classroom: Ozark Empire Fair Board Room
Directions: http://www.ozarkempirefair.com
Enter through GATE 4
Instructor: Marla Calico,
General Manager, Ozark Empire Fair
Phone: 417-833-2660 Fax: 417-833-3769
marla@ozarkempirefair.com
http://www.ozarkempirefair.com
Coordinator:
Philip Rothschild
Office:
GLASS 409
Office Phone: 836-5082 E-mail: pcr259f@MissouriState.edu
Event
Management Syllabus and Research/Resources Links on the web:
www.mgt.MissouriState.edu/rothschild
Required
Texts and Resources
To be determined.
Other Requirements
Dress: Due to the fact students
will be observing and analyzing a live event on-site, it is imperative that
students do NOT where open toe shoes or t-shirts. Students should dress business
casual (slacks or dress shorts and polo type shirt).
Text and Readings: Due to the compact 4-day schedule, students should
check their campus email often the week prior to this course for textbook and
other reading assignments that may need to be completed prior to the first day
of class.
Meals: In most cases there will be an hour long break for lunch. Lunch is
not provided, but there are vendors and vending machine on-site, as well
as restaurants just minutes away. Students should may also choose to bring a
sack lunch.
COURSE DESCRIPTION and OBJECTIVE
Have you ever wanted to know what it takes to pull-off a major event
like a concert, a festival, a fair, a trade show, a half-time show, or the
Olympics? We hope to introduce you to the many facets of managing an event -
from marketing and ticketing, to operations and evaluation. You'll learn the
importance of planning, budgeting, and customer service. In this short, four
day-intensive course you will be on site at the Ozark Empire Fair for one our
region's most popular events - the NSRA
Mid-America Street Rod Nationals.
With more than 2000 pre-1948 automobiles on display, and more than 10,000
visitors, you'll experience first hand what it takes to pull-off a large event.
Through instruction, observation, and analysis you'll probe, dissect, and draw
conclusions about "what works" in event management. The
principles and concepts you learn will be transferable to many of the
"productions" you might be responsible for as an event manager for a
venue, an artist, or a sports team.
REQUIREMENTS: Attendance/Participation Assignments* |
% of Grade 50 50 100 possible points |
Grading Scale A 90-100 B 80-89 C 70-79 D 60-69 F Below 60 |
Attendance: Students should be active
participants while in the classroom. We hope to create a seminar atmosphere in which
everyone has the opportunity to share insights and issues related to event management.
Assignments: Students may be quizzed on the
readings for the day. Daily journaling and other exercises may also be included and evaluated.
ATTENDANCE POLICY: Students should
plan to attend every class session. Students with more than five hours of absences will receive a failing grade. Students should always
notify professor (through office phone or during class) of anticipated absence PRIOR to
absence. When an absence is unanticipated, notification should take place on the day of
the absence. Consistent early departures and
late arrivals may constitute an absence - at the discretion of the professor. In addition,
disruptive behavior (verbal or nonverbal) in class may result in student being asked to
leave by professor, and will result in one absence per occurrence. It is the
students responsibility to inform professor (in person and on paper) of a late
arrival.
MissouriState SPONSORED EVENTS: On occasion, there are students that must miss class due to participation in official MissouriState events (i.e. athletics, music tours, etc.). Please examine your schedule immediately to determine how often you will miss this class. If you anticipate you will miss more than 5 hours of class time during the Intersession, you should strongly consider registering for this course some other semester. To receive an excused absence for official MissouriState events, students must follow these procedures: 1. Notify instructor in advance in (hand) writing. 2. Within 1 day of absence, student must provide a copy of official document with signature of sponsor, phone #, and date of absence. When considering deductions for absences, no distinction is made between unexcused and excused absences.
ADA STATEMENT
ACADEMIC HONOR CODE:
Any student who has been found by
the instructor to have committed academic dishonesty, as defined on page 1 of the Student
Academic Integrity Policies and Procedures manual, will, at the discretion of the
instructor, be subject to any of the sanctions described on page 4 of the manual, up to
and including a grade of XF (failing because of academic dishonesty).
NON-DISCRIMINATION STATEMENT
SCHEDULE OF
ASSIGNMENTS
Schedule of Class Assignments
(March
26, 2002) page 5/7)
Event Management, Summer
Intersession
2002
Day |
Date |
Reading |
Assignment Due |
1 |
Th - |
Part 1: Introduction to Event Management |
Types of Events |
2 |
F- |
Part 2: Event Operations |
Setting Up Parking, Maintenance, Ticketing, Food and Beverage, Show Production. |
3 | Sat - May 25 |
Part 3: Assessing and Measuring Event Success | Customer Satisfaction, Client Service, Vendor Relations, Safety and Risk Management |
4 | Tue- May 28 |
Part 4: Event Evaluation | Shutting Down Evaluation |