Event Management
MGT 400 - Section 701
Summer Intersession
- May 23-28, 2002
2 Credit Hours

Instructor: Marla Calico, Ozark Empire Fair 
Coordinator: Dr. Philip C. Rothschild

Class Schedule of Assignments Reading Assignments on the Web

Students who are Entertainment Management majors in their Junior and Senior years will be given the first opportunity to register for this course. Others will be admitted on a space available basis. All students must get signed permission form from Dr. Rothschild to register for this course.

Meeting Times and Location: 
Th, May 23 11:00am-2:00 (3 hrs), 3:00pm-8:00pm (5 hrs)
F, May 24, 7:00am-11:00 (4hrs), 12pm-4:00pm (4hrs)
Sat, 10:30am-1:30pm (3hrs), 2:30pm-7:30pm (5hrs), 
Tue, May 28, 10:00am -1pm (3hrs), 2:00pm-5:00pm (3hrs).

Classroom: Ozark Empire Fair Board Room  

http://www.ozarkempirefair.com  Enter through GATE 4

Instructor: Marla Calico, General Manager, Ozark Empire Fair
417-833-2660 Fax: 417-833-3769

Coordinator: Philip Rothschild
Office: GLASS 409         Office Phone: 836-5082 E-mail: pcr259f@MissouriState.edu
Office Hours: M-F 9-9:30 a.m. and by appointment.

 Event Management Syllabus and Research/Resources Links on the web:

Required Texts and Resources
To be determined. 

Other Requirements
Dress: Due to the fact students will be observing and analyzing a live event on-site, it is imperative that students do NOT where open toe shoes or t-shirts. Students should dress business casual (slacks or dress shorts and polo type shirt). 
Text and Readings: Due to the compact 4-day schedule, students should check their campus email often the week prior to this course for textbook and other reading assignments that may need to be completed prior to the first day of class.
Meals: In most cases there will be an hour long break for lunch. Lunch is not provided, but there are vendors and vending machine on-site, as well as restaurants just minutes away. Students should may also choose to bring a sack lunch.

Have you ever wanted to know what it takes to pull-off a major event like a concert, a festival, a fair, a trade show, a half-time show, or the Olympics? We hope to introduce you to the many facets of managing an event - from marketing and ticketing, to operations and evaluation. You'll learn the importance of planning, budgeting, and customer service. In this short, four day-intensive course you will be on site at the Ozark Empire Fair for one our region's most popular events - the NSRA Mid-America Street Rod Nationals. With more than 2000 pre-1948 automobiles on display, and more than 10,000 visitors, you'll experience first hand what it takes to pull-off a large event. Through instruction, observation, and analysis you'll probe, dissect, and draw conclusions about "what works" in event management.  The principles and concepts you learn will be transferable to many of the "productions" you might be responsible for as an event manager for a venue, an artist, or a sports team.

% of Grade

possible points
Grading Scale
A 90-100
B 80-89
C 70-79
D 60-69
F Below 60

Attendance: Students should be active participants while in the classroom. We hope to create a seminar atmosphere in which everyone has the opportunity to share insights and issues related to event management.
Assignments: Students may be quizzed on the readings for the day. Daily journaling and other exercises may also be included and evaluated.

Students should plan to attend every class session. Students with more than five hours of absences will receive a failing grade. Students should always notify professor (through office phone or during class) of anticipated absence PRIOR to absence. When an absence is unanticipated, notification should take place on the day of the absence.  Consistent early departures and late arrivals may constitute an absence - at the discretion of the professor. In addition, disruptive behavior (verbal or nonverbal) in class may result in student being asked to leave by professor, and will result in one absence per occurrence. It is the student’s responsibility to inform professor (in person and on paper) of a late arrival.

MissouriState SPONSORED EVENTS: On occasion, there are students that must miss class due to participation in official MissouriState events (i.e. athletics, music tours, etc.). Please examine your schedule immediately to determine how often you will miss this class. If you anticipate you will miss more than 5 hours of class time during the Intersession, you should strongly consider registering for this course some other semester. To receive an excused absence for official MissouriState events, students must follow these procedures: 1. Notify instructor in advance in (hand) writing. 2. Within 1 day of absence, student must provide a copy of official document with signature of sponsor, phone #, and date of absence. When considering deductions for absences, no distinction is made between unexcused and excused absences.

ADA STATEMENT: At Missouri State University, we believe all students should have equal access to higher education and university life. Disability Support Services (DSS) helps ensure an equitable college experience for SMS students with disabilities. Academic accommodations are available at no cost to students who can provide documentation of a disability and can demonstrate that the requested accommodations are necessary for participation in university programs within established guidelines. Academic accommodations coordinated by DSS include, for example, sign language interpreters, out-of-class testing, taped textbooks, note takers, adjustable tables, closed captioning, etc. An Assistive Technology Support Specialist is also on staff. Any prospective or currently enrolled student interested in obtaining information about academic accommodations at Missouri State University should contact DSS at 417/ 836-4192 (voice), 417/836-6792 (TTY), DisabilitySupportServices@mail.MissouriState.edu. It is the responsibility of the student to inform DSS or his/her professor if assistance is desired.

ACADEMIC HONOR CODE:   Any student who has been found by the instructor to have committed academic dishonesty, as defined on page 1 of the Student Academic Integrity Policies and Procedures manual, will, at the discretion of the instructor, be subject to any of the sanctions described on page 4 of the manual, up to and including a grade of XF (failing because of academic dishonesty).

In accordance with University principles, federal law and applicable Missouri statutes, the University does not discriminate on the basis of race, color, religion, sex, national origin, ancestry, age, disability, or veteran status in employment or in any program or activity offered or sponsored by the University. The University maintains a grievance procedure incorporating due process available to any student who believes he or she has been discriminated against. At all times, it is your right to address inquires and concerns about possible discrimination to Melissa Manning, Affirmative Action Officer 118 Carrington Hall, (417) 836-6616.

SCHEDULE OF ASSIGNMENTS: The Schedule of Activities found on the next page may change over the course of this semester. I will notify you of any changes via email and will give you ample time to complete the assignments. It is important that you check your email on a daily basis. As an alternative, my website at www.mgt.MissouriState.edu/rothschild will be updated.

Schedule of Class Assignments (
March 26, 2002)  page 5/7
Event Management, Summer Intersession 2002 




Assignment Due


Th - 
May 23

Part 1: Introduction to Event Management

Types of Events
Tools for Event Planning and Management
Dollars and Common Sense
Negotiating the Best Deal 


May 24

Part 2: Event Operations

Setting Up
Parking, Maintenance, Ticketing, Food and Beverage, Show Production.
3 Sat -
May 25
Part 3: Assessing and Measuring Event Success Customer Satisfaction, Client Service, Vendor Relations, Safety and Risk Management
4 Tue- 
May 28
Part 4: Event Evaluation Shutting Down