Quiz from Chapter 1

The Strategic Management Process

Must get 7/10 correct for to earn any points. Remember you can do an outline to guarantee points for the day.

1.  A company's strategy is the "________ _________" management has for positioning the company, competing successfully, pleasing customers, and achieving good business performance.

2. Which is not one of the five tasks of strategic planning.

3. What a company is presently doing is referred to as the company's mission. Where a company wants to be in the future is referred to as a company's __________.

4. Name the two types of objectives.

5. Crafting a strategy is best captured by which short phrase? Is it...Why we are in business? What we want to achieve?  or something other phrase

6.  A company's actual strategy is partly planned and partly _______ to changing circumstances.

7. If objectives are the "ends", then _________ is the "means" of achieving them.

8. Ultimately the three big questions we are asking are:

a. Where are we now – what is our situation

b. Where do we want to go?

c. ________________________________

9. According to Illustration Capsule 4,  name two of McDonald's eight core strategies.

10. If strategic management is NOT an EVENT, it is a ____________ .