Grading Criteria:

Total: 10 points

1 point - Bibliography of Source(s)

1 point - Copy of Article

1 point - Question, Prediction or Analysis

1 point - Proofread

2 points - Connection with Concepts in Chapter

4 points - Thoroughness

Setup:

Strategy in the News

Name:

Date:

Source: Boyer, P.J. (2001) “Compaq Adopts New Vision Statement”, Business Week, January 24.

[Summary in paragraph form making integrating Strategic Management terminology and concepts in the body of the summary.]

In this article we see an excellent example of a company struggling to develop a vision statement that would guide the decision making of company employees. According to Thompson and Strickland, a strategic vision should be identify where the company wants to be in the long term. We see here that Compaq’s previous Vision statement incorporated elements of a mission statement. Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada

Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada

Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada Yada

Yada Yada Yada Yada Yada.

[What are your questions, observations, predictions]

It will be interesting to observe over time whether or not ….