Evaluating the Strategies of Diversified Companies

1. The first step to evaluating diversified companies is to:

2. The nine cell matrix includes two dimensions. One is the competitive strengths of the businesses, the other is the ___________ attractiveness.

3. When evaluating a diversified company’s business makeup, which is not one of the three angles used to assess an industry’s attractiveness?

4. Be able to give an example or two o fan industry attractiveness factor.

5.  Be able to give examples of a typical competitive strength measure.

6. The area of the oval in a nine cell matrix represents the percentage of ____ provided by each business.

7. A business that generates cash surpluses over and above what is needed to sustain market position is referred to as a _______ ________.

8. True or False. Managing the corporate strategy process should be done at one time in a comprehensive fashion.

9. Which is analytically superior, relative market share or actual market share?

10. The industry attractiveness-strength matrix helps a corporation to determine the priority for:

11.  If given a representative nine cell matrix, would you be able to interpret what a company should do?