Quiz Chapter 4
Evaluating Company Resources and Competitive Capabilities
1. Whereas Chapter 3 focused on how to do an Industry and Competitive Analysis, the focus of Chapter 4 is how to do a ___________ Situation Analysis.
See Page 145 for Form
2. The two best empirical indicators of whether a companys strategy is working well are:
3. SWOT stands for:
4. Core competencies reside in a companys ___________ not its assets on a balance sheet.
5. What is a distinctive competence?
6. There are two types of competitive strength assessments. One is referred to as a "weighted" strength assessment, the other is a(n) "_______________" strength assessment.
7. Which is of the above is superior and why?
8. Strategic cost analysis is:
9. If given a example of activities and costs associated with a company value chain, would you be able to identify whether it is a primary or support activity/cost.
10. Answer a question based on Illustration Capsule 14 (p. 126)
11. The most effective "accounting practice" to use for Value Chain Analysis is not Traditional Cost Accounting, but instead "___________-Based Cost Accounting.
12. Know the questions related to the steps of a company situation analysis as found on Table 4.5
13. Look at Illustration Capsule 16 and know what a record company's direct production costs consists.
14. What is benchmarking?