Quiz Chapter 4

Evaluating Company Resources and Competitive Capabilities

1. Whereas Chapter 3 focused on how to do an Industry and Competitive Analysis, the focus of Chapter 4 is how to do a ___________ Situation Analysis.

See Page 145 for Form

2. The two best empirical indicators of whether a company’s strategy is working well are:

3. SWOT stands for:

4. Core competencies reside in a company’s ___________ not it’s assets on a balance sheet.

5. What is a distinctive competence?

6. There are two types of competitive strength assessments. One is referred to as a "weighted" strength assessment, the other is a(n) "_______________" strength assessment.

7. Which is of the above is superior and why?

8. Strategic cost analysis is: 

9. If given a example of activities and costs associated with a company value chain, would you be able to identify whether it is a primary or support activity/cost.

10. Answer a question based on Illustration Capsule 14 (p. 126)

11. The most effective "accounting practice" to use for Value Chain Analysis is not Traditional Cost Accounting, but instead "___________-Based Cost Accounting.

12. Know the questions related to the steps of a company situation analysis as found on Table 4.5

13.  Look at Illustration Capsule 16 and know what a record company's direct production costs consists.

14.  What is benchmarking?