Chapter 6/7 Questions

Chapter 6:  Strategies for Competing in Globalizing Markets

1. What are the four major reasons a company expands outside of their domestic market?

2.  What is the difference between an international competitor and a global competitor?

3.  Read Illustration 27.

4.  What is cross-market subsidization?

5.  What is a emerging country market and give one example.

Chapter 7:  New Business Models and Strategies for the Internet Economy

1. What does "brick and click" mean?

2.  Read Illustration 29.

3.  The market has transitioned from a state where _______ businesses beat ________ small businesses to a state where _______ businesses beat ______ businesses.

4.  How are the five competitive forces changed by internet economy?