1. Be able to list the 9 (other) specific industry and company situations.

2. Read Illustration Capsule 32 about Yamaha.

3. What are the general steps for matching strategy to any industry and company situation?

4.  What are the three strategic postures in dealing with high-velocity change?

5.  What is the standout feature of a fragmented industry?  What are some examples of fragmented industries?

6.  What are the three strategies for industry leaders?

7.  What is the cardinal rule in offensive strategy for building market share?

8.  What are the four strategic options for a weak business?

9.  What is harvesting?

10.  Read Illustration Capsule 34 and be prepared for a question.