Executive Summary
To: [Company] Top Management Team
From: Management Consultants, Team #
RE: Strategic Analysis and Recommendations for [Company]
Date: April 26, 2002
Introduction:
(Identify whom, why and what you have done) We have developed a strategic analysis for the United Parcel
Service, Inc. (UPS) current situation as you requested to aid in your strategic
planning. Our report consists of an
industry and competitive situation analysis, and recommendations based upon
this research and analyses.
Generic Strategy: (What is the company’s basic strategy) Wal-Mart has a broad differentiation strategy, which allows it to carry moderate quality products at a discount price. Wal-Mart has distinct relationships with its suppliers, strong corporate culture, and leads the industry in retailing.
(Industry Driving Forces, Key Success Factors and the company’s core competencies summarized in a few sentences)
(Overall strengths and weaknesses summarized)
Market innovation is the key driving force on your
industry, and it is also one of your core competencies. The R&D group has been able to keep UPS
at the forefront of implementing technological innovation in package delivery
market. With the development of DIAD
delivery information is now accessible worldwide in just a few minutes. Our analysis shows that your
core-competencies are well matched to the industry’s key success factors in
technology, marketing, implementation, and distribution. This places you in a highly favorable
position within the industry.
Recommendation and Implementation Issues:
(State clearly what the strategic issues facing the company are)
Strategic issues facing Wal-Mart are:
Wal-Mart must continue to expand
globally to gain a higher market share.
Wal-Mart must firmly establish a
presence on the Internet
Wal-Mart must enhance its discount
retailing image.
(Discuss recommendations briefly)