MGT 410 Venue Management  Spring 2010
(This course eligible for Service Learning optional credit hour)

Professor: Dr. Philip C. Rothschild

 
Links Trade Publications
1. Class Schedule of Assignments Special Events Magazine Online
2. bb for Docs, Grades, and Attendance Pollstaronline.com Online
3. Recommended Readings Amusement Business Online   Subscription
4. Title Page Creator Billboard Magazine Online Subscription
5. Rothschild's EM Careers Public Links (Backflip) Sports Business Journal Online  Subscription
View EntertainmentManagementOnline here Venues Today Online
Submit News Summaries here  

Meeting: T, Th 11:00-12:15 pm (Sec 01) and 12:30-1:45 pm (Sec 02)
Classroom: GLASS 350  
Office: GLASS 412         Office Phone: 836-5082     email: philrothschild@missouristate.edu
Office Hours: T, Th 9:30-10:30 am and 2:30-4:00 pm; W 2:00-4:30 pm; and by appointment, except on Fridays.

Find Faculty List and
http://mgt.missouristate.edu/64362.htm

Required Resources
Public Assembly Facility Management:  Principles and Practices, 2nd Edition

This textbook must be purchased directly from the International Association of Assembly Managers by using a special Promo Code. Find Promo Code and Details at the BUY TEXTBOOK folder found at bb under Assign. and Documents.

Subscription to an "Approved" Weekly Trade Publication -
Billboard
or Sports Business Journal.

Purchase from MSU Bookstore the Lyric Dinner Theater Case Study. fee involved

Click to here subscribe to our weekly Entertainment Management News Update at EntertainmentManagementOnline.com

Service Learning Component Option: Students can opt to add a one credit hour of Service Learning Course to this class. By signing up for MGT 300 Section 3 - Service Learning, students can earn one hour of elective credit (counted toward an entertainment curriculum elective credit) in return for 40 hours of service to a non-profit agency or government agency. The office of Service Learning can place you with one organization, or you can choose to participate in several non-profit related special events over the semester. This service learning option will provide a laboratory for some of the knowledge, skills, and attitudes learned during MGT 410. For example, you may use your skills to help plan an event, write news releases, manage ticketing procedures, or work a benefit concert or special Olympics event.

COURSE OBJECTIVES
After completing this course, students will:
1.   Be able to identify the knowledge, skills, and attitudes necessary to be an effective venue manager.
2.   Be able to trace the history, current state, and trends related to public assembly management.
3.   Be able to determine what factors influence decisions to develop sports, convention, and entertainment venues in given markets.
4.   Be able to assess the factors that influence management and governance of public assembly facilities.
5.   Be able to identify potential revenue streams and typical costs incurred in sports and entertainment venues.
6.   Be able to identify the basic elements of lighting, audio, and staging in production.
7.   Understand what factors contribute to, or detract from, creating an "experience" in event production.
8.   Be able to suggest specific strategies to improve venue operations.
9.   Be able to develop and deliver a seminar related to a functional area of venue management and marketing. 
10. Write news summaries for an audience of entertainment professionals.



REQUIREMENTS:
Individual Exam 1 (in)
Individual Exam 2 (in)
Training Seminar/Peer Eval1
Event Analysis
Notebook/Quiz/Assignments2 
Online Magazine Installments
(7 News Summaries, or 1 Book Summary) 
% of Grade
200
200
200
125
145
130


1000 points possible
3, 4
Grading Scale
A 900-1000
B 800-899
C 700-799
D 600-699
F Below 600

1 Peer Assessment: Due to the fact that a significant portion of your time will be spent in teams, each student will anonymously evaluate his/her group members' contributions to the team's output. The average score you earn from your peers will be multiplied by the project grade assigned by your professor. Thus, if your team members' peer assessment of you indicates you expended about 80% level to complete the team project (seminar), your project grade will be multiplied by 80%. While the team grade for the project might be an A (90), your individual grade would be 80% of 90, or 72%. You would earn only 72% of the total points available for this assignment.
2 Assignments may include: Weekly reading synopses or quizzes, 1 minute papers, point counter point, observation exercises.
3 No Rounding. Please note that grades will be assigned based on the total number of points earned. , not a percentage of points earned. There will be no rounding up of points. For example, 895 points does not round up to 900 points even though it is 89.5% of the total points available.
4 Dr. Rothschild reserves the right to redistribute up to 10% of the total 1000 points to an assignments scheduled but not yet completed, if he deems it contributes to the overall learning experience. 

Individual Exams: You will have two exams over the material from the readings, discussions, tours, and presentations.  The instructor may change scheduled examinations to an earlier or later date. If any exam dates are changed, students will be notified at least one week in advance. It is the policy of this course that no make-up exams will be given after the predetermined test date.

Training Seminar: Based on the knowledge gained from discussions, readings, research and interviews, teams of students will present a 50 minute seminar on a topic relevant to effective venue management. This could include topics related to booking, ticketing, crowd control, sponsorships, effective guest relations, and merchandising, among others. See Guidelines for Seminar at [bb]

Peer Assessment: Due to the fact that a significant portion of your time will be spent in teams, each student will anonymously evaluate his/her group members' contributions. Each individual will receive a percentage of the score for the team. All "group" assignments will have a Peer Contribution Grade factored in to generate your individual points. If your group received 180 points of possible 200 points on the Training Seminar, and your peers assessed you only contributed about an 80% effort, you would earn only 80% of the 180 points on that assignment. Thus the degree to which you contribute to your group’s performance is very important - you must pull your own weight on the group assignments. Complete the Peer Evaluation Assessment Form by following the link at bb.

Event Analysis: Each student will be required to attend and report on an event held at a public assembly facility, analyzing the event based on factors such as its marketing plan, financial and partnership arrangements, ticket sales and attendance, event production, patron or guest evaluation, and make suggestions for improvement.  See Event Analysis Guidelines link and Benchmark Examples at [bb]

Weekly Quizzes/Assignments: Students are expected to be active participants in the learning process. Thus, mere attendance does not constitute participation. Students should view themselves as active learners, with information and knowledge to share, rather than as passive repositories of information delivered by the professor. Active participation is especially important due to the rapidly changing environment of the entertainment industry. We will have weekly quizzes and assignments to encourage active participation.

Notebook: Due to the fact that we do not have a textbook for this course, we will create our own. Each student will be responsible for maintaining, and turning in a 2-3" "clear-view" 3-ring binder (notebook) at the end of the semester. The notebook should contain copies of all completed assignments, handouts, notes, etc. The notebooks will be evaluated on organization and completeness. At a minimum, the notebook should have a title displayed on the cover and spine of the notebook (use Title Page Creator), a table of contents, and tabs to organize material. Notebook Guidelines, and a link to a Title Page Creator can be found at [bb]

News Summaries:
Students will be expected to submit summaries of both news and practitioner based articles from the four subfields of the entertainment industry: music, events, venues, and sports. These will be submitted using web based forms. See link to Guidelines for Writing for EntertainmentManagementOnline.com at [bb].  A Policy on Plagiarism must be signed be each student by the third week of class. Failure to do so will result in a letter grade deduction.

ATTENDANCE POLICY: I reward good attendance. Due to the fact that much of the learning will take place in a discussion format and in-class activities, it is imperative that you attend each class. Almost perfect attendance (defined as only one absence) will add 15 points to your final number of points. On the other hand, for each absence above 3, your final points will be reduced. The following scale applies: 4 absences = reduction of 30 points, 5 absences = reduction of  50 points, 6 absences = reduction 70 points, 7 absences = reduction of 90 points, 8 or more absences will result in a failing grade. Students should always notify professor (through office phone or during class) of anticipated absence PRIOR to absence. When an absence is unanticipated, notification should take place on the day of the absence.  If a student is absent on the day of he/she is scheduled to make a presentation, and the student makes no arrangements for a replacement, the student will receive a zero on that assignment. Consistent early departures and late arrivals may constitute an absence - at the discretion of the professor. In addition, disruptive behavior (verbal or nonverbal) in class may result in the student being asked to leave by the professor, and will result in one absence per occurrence. It is the student’s responsibility to inform the professor (in person and on paper) of a late arrival.

MSU Sponsored Events: On occasion, there are students who must miss class due to participation in official MSU events (i.e. athletics, music tours, etc.). Please examine your event schedule immediately to determine how often you will miss this class. To receive an excused absence for official MSU events, students must follow these procedures: 1. Notify instructor in advance in (hand) writing. 2. Within 7 days of absence, student must provide a copy of official document with signature of sponsor, phone #, and date of absence. When considering deductions for absences, no distinction is made between unexcused and excused absences.

ASSIGNMENTS
All assignments must be turned at the beginning of class, unless otherwise noted. Students may arrange for delivery prior to due date. Assignments will not be accepted after class, and cannot be completed during class. Any assignments not turned in according to the following standards will not receive full credit.

1. Multiple pages should always be stapled.
2. Top right corner of front page should have the following: First Last Name, MGT 410, Date, Assignment Name
3. Use standard 8.5"x11" paper for all quizzes and assignments turned in.

ACADEMIC HONOR CODE: Any student who has been found by the instructor to have committed academic dishonesty, as defined on page 1 of the Student Academic Integrity Policies and Procedures manual, will, at the discretion of the instructor, be subject to any of the sanctions described on page 4 of the manual, up to and including a grade of XF (failing because of academic dishonesty). Missouri State University is a community of scholars committed to developing educated persons who accept the responsibility to practice personal and academic integrity.  You are responsible for knowing and following the university’s student honor code, Student Academic Integrity Policies and Procedures, available at http://www.missouristate.edu/provost/AcademicIntegrity.html and also available at the Reserves Desk in Meyer Library. Any student participating in any form of academic dishonesty will be subject to sanctions as described in this policy.

NON-DISCRIMINATION STATEMENT:
Missouri State University is an equal opportunity/affirmative action institution, and maintains a grievance procedure available to any person who believes he or she has been discriminated against. At all times, it is your right to address inquiries or concerns about possible discrimination to the Office of Equity and Diversity, Siceluff Hall 296, (417) 836-4252. Other types of concerns (i.e., concerns of an academic nature) should be discussed directly with your instructor and can also be brought to the attention of your instructor’s Department Head.

DISABILITY ACCOMMODATION: Missouri State University (Missouri State) is committed to providing an accessible and supportive environment for students with disabilities. For a full statement of policies and procedures, the rights and responsibilities of students with disabilities, and the rights and responsibilities of the university and its faculty, see http://www.missouristate.edu/disability. To request academic accommodations for a disability, contact the Director of Disability Services, Plaster Student Union, Suite 405, (417) 836-4192 or (417) 836-6792 (TTY) http://www.missouristate.edu/disability.  Students are required to provide documentation of disability to Disability Services prior to receiving accommodations. Disability Services refers some types of accommodation requests to the Learning Diagnostic Clinic, which also provides diagnostic testing for learning and psychological disabilities. For information about testing, contact the Director of the Learning Diagnostic Clinic, (417) 836-4787, http://psychology.missouristate.edu/ldc/.

POLICY ON USE OF CELL PHONES IN CLASSES:  As a member of the learning community, each student has a responsibility to other students who are members of the community. When cell phones or pagers ring and students respond in class or leave class to respond, it disrupts the class. Therefore, the Office of Academic Affairs prohibits the use by students of cell phones, pagers, or similar communication devices during scheduled classes. All such devices must be turned off or put in a silent mode and cannot be taken out during class. At the discretion of the instructor, exception to this policy is possible in special circumstances.  Sanctions for violation of this policy are determined by the instructor and may include dismissal from the class – see Class Disruption (http://www.missouristate.edu/recreg/classdis.html). In testing situations, use of cell phones or similar communication devices may lead also to a charge of academic dishonesty and additional sanctions under the Student Academic Integrity Policies and Procedures (http://
www.missouristate.edu/acadaff/AcademicIntegrity.html). There are two appeal processes available to students. A sanction for class disruption may be appealed using the appeal process stated in the Class Disruption policy; however, a violation that involves a charge of academic dishonesty must be appealed using the process described in the Student Academic Integrity Policies and Procedures. Students have the right to continue attending class while an appeal is in progress.

SCHEDULE OF ASSIGNMENTS: The Schedule of Activities found on the next page may change over the course of this semester. I will notify you of any changes via email and will give you ample time to complete the assignments. It is important that you check your email on a daily basis.



 

 


Schedule of Class Assignments (as of Jan 12 2010)

MGT 410 – Venue Management, Spring 2010, T Th Schedule

Week

Date

Reading

Assignment Due

Unless otherwise noted, assume assignments and quizzes will be due on Tuesday.

1

T, Jan 12

Introduction  to Syllabus and

Introduction to:
Syllabus
Overview of International Association of Assembly Managers
http://www.iaam.org/
Service Learning Option.
Entertainment Management Association
How to Buy this Textbook

  Th, Jan 14 Video: Back of House 1. Read Dr. Phil and the Experience Economy found at [bb] Be prepared for a quiz, no review sheet.
2. In-class video: Back of House - Las Vegas Venetian Resort

2

T, Jan 19

Chapter 1: Ownership and Governance of Public Assembly Facilities

(10 pts) Quiz Review: Chapter 1: Ownership and Governance of Public Assembly Facilities Be ready for a brief quiz on the above reading. Find review sheet at [bb]

  Th, Jan 21  

1. Review News Summary Guidelines, Form Groups for News Summaries; Assign News Summaries

2. (125 points) Event Analysis Preview - be thinking about an event you would like to analyze based on the subheadings provided in the Benchmark Examples found in the Guidelines for Event Analysis  (Please print Guidelines and bring to class today)

3 T, Jan 26 Chapter 2: Organization and Management
 
1. (10 pts) Quiz Review: Chapter 2: Organization and Management Find review sheet at [bb]
  Th, Jan 28 Tour: John Q Hammons Arena Please meet at front entrance of the John Q Hammons Arena.
4 T, Feb 2 Chapter 3: Scheduling Facilities and Booking Events
Due today:
1. (10 pts) Group A and B Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (10 pts)  Quiz Review: Chapter 3: Scheduling Facilities and Booking Events Find review sheet at [bb]
Th, Feb 4 Cont'd Due today:
1. (10 pts) Changes over the Decades. Read all articles highlighting the past 10 decades in the 75th Anniversary Issue [bb] of Facility Manager magazine. You'll notice a theme for each of the decades. Using bullet points under a subhead consisting of the years and theme per decade, provide this information for the Decades of 20's through 90's. (Do not include information and changes related to the IAAM organization or deaths of key professionals.)

This assignment is to be HANDWRITTEN, stapled, and turned in during class. Follow this format for each decade:

1990s : Looking Ahead in the Computer Age and Looking Back with Retro Designs.
Characteristics:
*Building boom, especially convention centers and replacement of older stadiums and arenas..
*Stadiums take on retro look - Baltimore Camden Yards -1992 and minor league baseball facilities.
* Amphitheaters continue to flourish - 50% increase over previous decade.
*New performing arts facilities built, some renovated. Many to regenerate downtown.
Convention Centers
*Built to accommodate two or three shows simultaneously - increasing revenue opportunities.
*Chicago's McCormick Place offers 2.2 million square feet of exhibition space.
*ETC

2. [bb] Now, print and read State of the Industry article - and use it to bring your review "above" up-to-date. Create a title that you think characterizes the issues and predictions suggested by the authors. Add this to your Changes over the Decades as the last set of summary bullets "2000 and Beyond."

5 T, Feb 9 Chapter 4: Sales and Marketing
Due today:
1. (20 pts) Group A Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (10 pts) Quiz Review: Chapter 4: Sales and Marketing Find review sheet at [bb]

Th, Feb 11 Tour: Hammons Hall for the Performing Arts Please meet at the south ticketing entrance
6 T, Feb 16 Chapter 5: Ticketing and Access Management


Due today:
1. (20 pts) Group B Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (10 pts) Quiz Review: Chapter 5: Ticketing and Access Management Find review sheet at [bb]

 Th, Feb 18 Cont'd

 

1. [bb] Print and bring to class Guidelines for Seminar Presentation

2. Form Seminar Teams

7 T,  Feb 23 EXAM 1
Chapters 1-4 and Tours
 

Due today:
1. (20 pts) Group A Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. EXAM 1  Based on Readings and Tours. Find review sheet at [bb]

Th, Feb 25 Cont'd
8 T, Mar 2

Chapter 6: Business and Financial Management

Due today:
1. (20 pts) Group B Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (10 pts) Quiz Review: Chapter 6: Business and Financial Management Find review sheet at [bb]

  Th, Mar 4 Tour: Springfield Expo Center at Jordan Valley Park Tour of Springfield Expo Center at Jordan Valley Park
Please meet on the south side of main doors.
9 T, Mar 9 - Th, Mar 11 No Classes Spring Break
10 Tu, Mar 16 Chapter 7: Event and Ancillary Revenue Sources
1. (20 pts) Group A  Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (10 pts) Quiz Review: Chapter 7: Event and Ancillary Revenue Sources Find review sheet at [bb]

Th, Mar 18 Chapter 8: Event Management 1. (10 pts) Quiz Review: Chapter 8: Event Management Find review sheet at [bb]
11 T, Mar 23 Topic: Application Case Study 1. (20 pts) Group B Submit Your News Summary

2. Bring to class the Lyric Dinner Theater Case Study.  Please purchase Lyric Dinner Theater Case A at link provided on bb or at the MSU Bookstore (recommend bookstore). Skim the Case and bring it to class this day

  Th, Mar 25 Guest Speaker:
Mark West of
Downhome Productions

Topic: Production - Stage, Lighting, Sound.

12 Tu, Mar 30 Event Analysis Due

Chapter 9:
Facility Operations and Event Services

1. (125 pts) Event Analysis Due

2.  (20 pts) Group A Submit Your News Summary
(This week News Summaries are due no later than TUESDAY, 5 p.m.)

3. (10 pts) Quiz Review: Chapter 9: Facility Operations and Event Services Find review sheet at [bb]

Th, Apr 1 No Classes Spring Holiday
13 T, Apr 6 Topic: Application Case Study Due today:
1. (20 pts) Group B Submit Your News Summary

2. (40 points) Respond with 3-4 typed pages of "full-sentence" bullet points to the following questions after reading Lyric Dinner Theater Case. You need these two items to complete this assignment:
A. Lyric Dinner Case
Questions
B. Purchase Lyric Dinner Case A from Harvard Business School Publishing (see link at bb) or visit MSU Bookstore.
  Th, Apr 8 Topic: Application Case Study Continued
14 T, Apr 13 Tour:
Hammons Field

 

 

Due today:
1. (20 pts) Group A Submit Your News Summary
Due no later than Wednesday, 1 p.m.

Tour of Hammons Field
Meet at Hammons Field (Springfield Cardinals) in the parking lot just east of the Club House
Th, Apr 15

NO CLASS

Group work on your own
15 T Apr 20

Seminar Presentations

11:00 Vierling - Risk Mgt

12:30 Mitchell - Deal
                       Making

Optional EMA Trip to Dixie Stampede - Contact Claire Walker via bearmail

Due today:
1. (20 pts) Group B Submit Your News Summary
Due no later than Wednesday, 1 p.m.

Peer Evaluation/Assessment due for teams presenting today

Th, Apr 22

Seminar Presentations

11:00 Folk - Staying in Schoo

12:30 Walters - Non-
                       traditional

4:00 Hall - Going Green (12:30 section of class)

Peer Evaluation/Assessment due for teams presenting today
16 T, Apr 27

Seminar Presentations

11:00 Sharp - Crowd Mgt

12:30 Hargrove -
         Selecting Ticketing

4:00 Dangos - Deal Making (11 am section of class)

Due today:
1. (20 pts) Group A Submit Your News Summary
Due no later than Wednesday, 1 p.m.

Peer Evaluation/Assessment due for teams presenting today

Th, Apr 29

Teacher Evaluations

Seminar Presentations

11:00 Youngs - Non-
                       traditional


12:30 Richardson -
           Staying in School

Peer Evaluation/Assessment due for teams presenting today

17 T, May 4

Seminar Presentations

11:00 Clement - Going
                         Green


12:30 Eller - Crowd Mgt

Due today:
1. (20 pts) Group B Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (120 pts) Book Summary Due (if applicable)

Peer Evaluation/Assessment due for teams presenting today

Th, May 6

Seminar Presentations

11:00 Hughlon - Selecting
                        Ticketing


12:30 Gudde - Risk Mgt




Peer Evaluation/Assessment due for teams presenting today
18 Tu, May 11
or
Th - May 13
Final Exams Week
Exam 2 - Chapters 5-9
1. EXAM 2  based on Readings, Speakers, and Tours

11:00 class (Sect. 01) final is Tuesday, May 11 - 11:00am - 1:00 pm
12:30 class (Sect. 02) final is Thursday, May 13 - 11:00am - 1:00 pm

2. (20 pts) Notebooks Due