MGT 410 Venue Management Spring 2010
(This
course eligible for Service Learning optional credit
hour)
Professor: Dr. Philip C. Rothschild
Links | Trade Publications |
1. Class Schedule of Assignments | Special Events Magazine Online |
2. bb for Docs, Grades, and Attendance | Pollstaronline.com Online |
3. Recommended Readings | Amusement Business Online Subscription |
4. Title Page Creator | Billboard Magazine Online Subscription |
5. Rothschild's EM Careers Public Links (Backflip) | Sports Business Journal Online Subscription |
View EntertainmentManagementOnline here | Venues Today Online |
Submit News Summaries here |
Meeting: T, Th 11:00-12:15 pm (Sec 01) and 12:30-1:45 pm (Sec 02)
Classroom: GLASS 350
Office:
GLASS 412 Office
Phone: 836-5082 email:
philrothschild@missouristate.edu
Office
Hours: T, Th 9:30-10:30 am and 2:30-4:00 pm; W 2:00-4:30 pm; and by appointment,
except on Fridays.
Find Faculty
List and
http://mgt.missouristate.edu/64362.htm
Required Resources
Public Assembly Facility
Management: Principles and Practices, 2nd Edition
This textbook must be purchased directly from the International Association of Assembly Managers by using a special Promo Code. Find Promo Code and Details at the BUY TEXTBOOK folder found at bb under Assign. and Documents.
Subscription to an "Approved" Weekly Trade Publication -
Billboard or Sports Business Journal.
Purchase from MSU Bookstore the Lyric Dinner Theater Case Study. fee involved
Click to here subscribe to our weekly Entertainment Management News Update at EntertainmentManagementOnline.com
Service Learning Component Option: Students can opt to add a one credit hour of Service Learning Course to this class. By signing up for MGT 300 Section 3 - Service Learning, students can earn one hour of elective credit (counted toward an entertainment curriculum elective credit) in return for 40 hours of service to a non-profit agency or government agency. The office of Service Learning can place you with one organization, or you can choose to participate in several non-profit related special events over the semester. This service learning option will provide a laboratory for some of the knowledge, skills, and attitudes learned during MGT 410. For example, you may use your skills to help plan an event, write news releases, manage ticketing procedures, or work a benefit concert or special Olympics event.
COURSE OBJECTIVES
After completing this course, students
will:
1. Be able to identify the knowledge, skills, and attitudes
necessary to be an effective venue manager.
2. Be able to trace the history, current state, and
trends related to public assembly management.
3. Be able to
determine what factors influence decisions to develop sports, convention, and
entertainment venues in given markets.
4. Be able to assess the
factors that influence management and governance of public assembly facilities.
5. Be able to identify potential revenue streams and typical costs
incurred in sports and entertainment venues.
6. Be able to identify
the basic elements of lighting, audio, and staging in production.
7. Understand
what factors contribute to, or detract from, creating an "experience" in event
production.
8. Be able to suggest specific
strategies to improve venue operations.
9. Be able to develop
and deliver a seminar related to a functional area of venue management and
marketing.
10. Write news summaries for an audience of
entertainment professionals.
REQUIREMENTS: Individual Exam 1 (in) Individual Exam 2 (in) Training Seminar/Peer Eval1 Event Analysis Notebook/Quiz/Assignments2 Online Magazine Installments (7 News Summaries, or 1 Book Summary) |
% of
Grade 200 200 200 125 145 130 1000 points possible3, 4 |
Grading Scale A 900-1000 B 800-899 C 700-799 D 600-699 F Below 600 |
1 Peer Assessment: Due to the fact that a significant
portion of your time will be spent in teams, each student will anonymously
evaluate his/her group members' contributions to the team's output. The average
score you earn from your peers will be multiplied by the project grade assigned
by your professor. Thus, if your team members' peer assessment of you indicates
you expended about 80% level to complete the team project (seminar), your project grade
will be multiplied by 80%. While the team grade for the project might be an A
(90), your individual grade would be 80% of 90, or 72%. You would earn only 72%
of the total points available for this assignment.
2
Assignments may include: Weekly reading synopses or quizzes, 1 minute
papers, point counter point, observation exercises.
3 No Rounding. Please note
that grades will be assigned based on the total number of points earned. , not a
percentage of points earned. There will be no rounding up of points. For
example, 895 points does not round up to 900 points even though it is 89.5% of
the total points available.
4 Dr. Rothschild
reserves the right to redistribute up to 10% of the total 1000 points to an assignments
scheduled but not yet completed, if he deems it contributes to the overall learning
experience.
Individual Exams: You will have two exams over the material from the readings, discussions, tours, and presentations. The instructor may change scheduled examinations to an earlier or later date. If any exam dates are changed, students will be notified at least one week in advance. It is the policy of this course that no make-up exams will be given after the predetermined test date.
Training Seminar: Based on the knowledge gained from discussions, readings, research and interviews, teams of students will present a 50 minute seminar on a topic relevant to effective venue management. This could include topics related to booking, ticketing, crowd control, sponsorships, effective guest relations, and merchandising, among others. See
Guidelines for Seminar at [bb]Peer Assessment: Due to the fact that a significant portion of your time will be spent in teams, each student will anonymously evaluate his/her group members' contributions. Each individual will receive a percentage of the score for the team. All "group" assignments will have a Peer Contribution Grade factored in to generate your individual points. If your group received 180 points of possible 200 points on the Training Seminar, and your peers assessed you only contributed about an 80% effort, you would earn only 80% of the 180 points on that assignment. Thus the degree to which you contribute to your group’s performance is very important - you must pull your own weight on the group assignments. Complete the Peer Evaluation Assessment Form by following the link at bb.
Event Analysis: Each student will be required to attend and report on an event held at a public assembly facility, analyzing the event based on factors such as its marketing plan, financial and partnership arrangements, ticket sales and attendance, event production, patron or guest evaluation, and make suggestions for improvement. See Event Analysis Guidelines link and Benchmark Examples at [bb]
Weekly Quizzes/Assignments: Students are expected to
be active participants in the learning process. Thus, mere attendance does not
constitute participation. Students should view themselves as active learners,
with information and knowledge to share, rather than as passive repositories of
information delivered by the professor. Active participation is especially
important due to the rapidly changing environment of the entertainment industry.
We will have weekly quizzes and assignments to encourage active participation.
Notebook: Due to the fact that we do
not have a textbook for this course, we will create our own. Each student will
be responsible for maintaining, and turning in a 2-3" "clear-view" 3-ring binder
(notebook) at the end of the semester. The notebook should contain copies of all
completed assignments, handouts, notes, etc. The notebooks will be evaluated on
organization and completeness. At a minimum, the notebook should have a title
displayed on the cover and spine of the notebook (use Title Page Creator), a table of contents, and tabs to organize material.
Notebook Guidelines, and a link to a
Title Page Creator can be found at [bb]
News Summaries: Students will be expected to
submit summaries of both news and practitioner based articles from the
four subfields of the entertainment industry: music, events, venues, and sports. These will be submitted
using web based forms.
See link to Guidelines
for Writing for EntertainmentManagementOnline.com at [bb]. A Policy on Plagiarism must be signed be each student
by the third week of class. Failure to do so will result in a letter grade
deduction.
ATTENDANCE POLICY: I reward good attendance. Due to the fact that much of the learning will take place in a discussion format and in-class activities, it is imperative that you attend each class. Almost perfect attendance (defined as only one absence) will add 15 points to your final number of points. On the other hand, for each absence above 3, your final points will be reduced. The following scale applies: 4 absences = reduction of 30 points, 5 absences = reduction of 50 points, 6 absences = reduction 70 points, 7 absences = reduction of 90 points, 8 or more absences will result in a failing grade. Students should always notify professor (through office phone or during class) of anticipated absence PRIOR to absence. When an absence is unanticipated, notification should take place on the day of the absence. If a student is absent on the day of he/she is scheduled to make a presentation, and the student makes no arrangements for a replacement, the student will receive a zero on that assignment. Consistent early departures and late arrivals may constitute an absence - at the discretion of the professor. In addition, disruptive behavior (verbal or nonverbal) in class may result in the student being asked to leave by the professor, and will result in one absence per occurrence. It is the student’s responsibility to inform the professor (in person and on paper) of a late arrival.
MSU Sponsored Events: On occasion, there are students who must miss class due to participation in official MSU events (i.e. athletics, music tours, etc.). Please examine your event schedule immediately to determine how often you will miss this class. To receive an excused absence for official MSU events, students must follow these procedures: 1. Notify instructor in advance in (hand) writing. 2. Within 7 days of absence, student must provide a copy of official document with signature of sponsor, phone #, and date of absence. When considering deductions for absences, no distinction is made between unexcused and excused absences.
ASSIGNMENTS
All assignments must be turned at the beginning of
class, unless otherwise noted. Students may arrange for delivery prior to due
date. Assignments will not be accepted after class, and cannot be completed
during class. Any assignments not turned in according to the following standards
will not receive full credit.
1. Multiple pages should always be stapled.
2. Top right corner
of front page should have the following: First Last Name, MGT 410, Date,
Assignment Name
3. Use standard 8.5"x11" paper for all quizzes and
assignments turned in.
SCHEDULE OF
ASSIGNMENTS
Schedule of Class Assignments (as of Jan 12 2010)
MGT 410 – Venue Management, Spring
2010, T Th Schedule
Week |
Date |
Reading |
Assignment
Due |
Unless otherwise noted, assume assignments and quizzes will be due on Tuesday. | |||
1 |
T, Jan 12 |
Introduction to Syllabus and |
Introduction to: |
Th, Jan 14 | Video: Back of House |
1. Read Dr. Phil and
the Experience Economy found at
[bb] Be prepared for a quiz, no review sheet. 2. In-class video: Back of House - Las Vegas Venetian Resort | |
2 |
T, Jan 19 |
Chapter 1: Ownership and Governance of Public Assembly Facilities |
(10 pts) Quiz Review: Chapter 1: Ownership and Governance of Public Assembly Facilities Be ready for a brief quiz on the above reading. Find review sheet at [bb] |
Th, Jan 21 |
1. Review News Summary Guidelines, Form Groups for News Summaries; Assign News Summaries 2. (125 points) Event Analysis Preview - be thinking about an event you would like to analyze based on the subheadings provided in the Benchmark Examples found in the Guidelines for Event Analysis (Please print Guidelines and bring to class today) | ||
3 | T, Jan 26 | Chapter 2:
Organization and Management |
1. (10 pts) Quiz Review: Chapter 2: Organization and Management Find review sheet at [bb] |
Th, Jan 28 | Tour: John Q Hammons Arena | Please meet at front entrance of the John Q Hammons Arena. | |
4 | T, Feb 2 | Chapter 3:
Scheduling Facilities and Booking Events |
Due today: 1. (10 pts) Group A and B Submit Your News Summary Due no later than Wednesday, 1 p.m. 2. (10 pts) Quiz Review: Chapter 3: Scheduling Facilities and Booking Events Find review sheet at [bb] |
Th, Feb 4 | Cont'd |
Due today: 1. (10 pts) Changes over the Decades. Read all articles highlighting the past 10 decades in the 75th Anniversary Issue [bb] of Facility Manager magazine. You'll notice a theme for each of the decades. Using bullet points under a subhead consisting of the years and theme per decade, provide this information for the Decades of 20's through 90's. (Do not include information and changes related to the IAAM organization or deaths of key professionals.) This assignment is to be HANDWRITTEN, stapled, and turned in during class. Follow this format for each decade: 1990s : Looking Ahead in the Computer Age and Looking Back
with Retro Designs. 2. [bb] Now, print and read State of the Industry article - and use it to bring your review "above" up-to-date. Create a title that you think characterizes the issues and predictions suggested by the authors. Add this to your Changes over the Decades as the last set of summary bullets "2000 and Beyond." | |
5 | T, Feb 9 | Chapter 4: Sales
and Marketing |
Due today: 1. (20 pts) Group A Submit Your News Summary Due no later than Wednesday, 1 p.m. 2. (10 pts) Quiz Review: Chapter 4: Sales and Marketing Find review sheet at [bb] |
Th, Feb 11 | Tour: Hammons Hall for the Performing Arts | Please meet at the south ticketing entrance | |
6 | T, Feb 16 | Chapter 5:
Ticketing and Access Management |
Due today: 1. (20 pts) Group B Submit Your News Summary Due no later than Wednesday, 1 p.m. 2. (10 pts) Quiz Review: Chapter 5: Ticketing and Access Management Find review sheet at [bb] |
Th, Feb 18 | Cont'd
|
1. [bb] Print and bring to class Guidelines for Seminar Presentation 2. Form Seminar Teams | |
7 | T, Feb 23 | EXAM 1 Chapters 1-4 and Tours |
Due today: 2. EXAM 1 Based on Readings and Tours. Find review sheet at [bb] |
Th, Feb 25 | Cont'd | ||
8 | T, Mar 2 |
Chapter 6: Business and Financial Management |
Due today: 1. (20 pts) Group B Submit Your News Summary Due no later than Wednesday, 1 p.m. 2. (10 pts) Quiz Review: Chapter 6: Business and Financial Management Find review sheet at [bb] |
Th, Mar 4 | Tour: Springfield Expo Center at Jordan Valley Park | Tour of
Springfield Expo Center at Jordan Valley Park Please meet on the south side of main doors. | |
9 | T, Mar 9 - Th, Mar 11 | No Classes | Spring Break |
10 | Tu, Mar 16 | Chapter 7: Event
and Ancillary Revenue Sources |
1. (20 pts) Group
A Submit Your News Summary Due no later than Wednesday, 1 p.m. 2. (10 pts) Quiz Review: Chapter 7: Event and Ancillary Revenue Sources Find review sheet at [bb] |
Th, Mar 18 | Chapter 8: Event Management | 1. (10 pts) Quiz Review: Chapter 8: Event Management Find review sheet at [bb] | |
11 | T, Mar 23 | Topic: Application Case Study |
1. (20 pts)
Group B Submit Your News Summary 2. Bring to class the Lyric Dinner Theater Case Study. Please purchase Lyric Dinner Theater Case A at link provided on bb or at the MSU Bookstore (recommend bookstore). Skim the Case and bring it to class this day
|
Th, Mar 25 |
Guest Speaker: Mark West of Downhome Productions |
Topic: Production - Stage, Lighting, Sound. | |
12 | Tu, Mar 30 |
Event Analysis Due Chapter 9: Facility Operations and Event Services |
1. (125 pts) Event Analysis Due 2. (20 pts)
Group A Submit Your News Summary 3. (10 pts) Quiz Review: Chapter 9: Facility Operations and Event Services Find review sheet at [bb] |
Th, Apr 1 | No Classes | Spring Holiday | |
13 | T, Apr 6 | Topic: Application Case Study | Due today: 1. (20 pts) Group B Submit Your News Summary 2. (40 points) Respond with 3-4 typed pages of "full-sentence" bullet points to the following questions after reading Lyric Dinner Theater Case. You need these two items to complete this assignment: A. Lyric Dinner Case Questions B. Purchase Lyric Dinner Case A from Harvard Business School Publishing (see link at bb) or visit MSU Bookstore. |
Th, Apr 8 | Topic: Application Case Study | Continued | |
14 | T, Apr 13 |
Tour:
Hammons Field
|
Due today: 1. (20 pts) Group A Submit Your News Summary Due no later than Wednesday, 1 p.m. Tour of Hammons Field Meet at Hammons Field (Springfield Cardinals) in the parking lot just east of the Club House |
Th, Apr 15 |
NO CLASS |
Group work on your own | |
15 | T Apr 20 |
Seminar Presentations 12:30 Mitchell - Deal Making Optional EMA Trip to Dixie Stampede - Contact Claire Walker via bearmail |
Due today: 1. (20 pts) Group B Submit Your News Summary Due no later than Wednesday, 1 p.m. Peer Evaluation/Assessment due for teams presenting today |
Th, Apr 22 |
Seminar Presentations 12:30 Walters - Non- traditional 4:00 Hall - Going Green (12:30 section of class) |
Peer Evaluation/Assessment due for teams presenting today | |
16 | T, Apr 27 |
Seminar Presentations 12:30 Hargrove - Selecting Ticketing 4:00 Dangos - Deal Making (11 am section of class) |
Due today: 1. (20 pts) Group A Submit Your News Summary Due no later than Wednesday, 1 p.m. Peer Evaluation/Assessment due for teams presenting today |
Th, Apr 29 |
Teacher Evaluations
Seminar Presentations |
Peer Evaluation/Assessment due for teams presenting today | |
17 | T, May 4 |
Seminar Presentations Green 12:30 Eller - Crowd Mgt |
Due today: 1. (20 pts) Group B Submit Your News Summary Due no later than Wednesday, 1 p.m. 2. (120 pts) Book Summary Due (if applicable) Peer Evaluation/Assessment due for teams presenting today |
Th, May 6 |
Seminar Presentations Ticketing 12:30 Gudde - Risk Mgt |
Peer Evaluation/Assessment due for teams presenting today | |
18 | Tu, May 11 or Th - May 13 |
Final Exams Week
Exam 2 - Chapters 5-9 |
1. EXAM 2 based on
Readings, Speakers, and Tours 11:00
class (Sect. 01) final is Tuesday, May 11 - 11:00am - 1:00 pm |