MGT 410 Venue Management  Spring 2006
(This course eligible for Service Learning optional credit hour)

Professor: Dr. Philip C. Rothschild

Links Trade Publications
1. Class Schedule of Assignments Special Events Magazine Online
2. Blackboard for Docs, Grades, and Attendance Pollstaronline.com Online
3. Service Learning Option Amusement Business Online   Subscription
4. Recommended Readings Billboard Magazine Online Subscription
  Sports Business Journal Online  Subscription
View EntertainmentManagementOnline here Venues Today Online
Submit News Summaries here  
   
Helps
1. Peer Contribution Assessment Form 5. Sample of a How-to Excerpt (pdf)
2. Anatomy of an Excellent Presentation 6. Sample of Book Summary (pdf)
3. Guidelines for Developing and Delivering
Your Seminar
7. Guidelines for Writing for
EntertainmentManagementOnline.com

4. Permission to Publish Form

8. Rothschild's EM Careers Public Links (Backflip)

Meeting: T, Th 12:30-1:45 pm
Classroom: GLASS 435  
Office: GLASS 412         Office Phone: 836-5082 E-mail: pcr259f@MissouriState.edu
Office Hours: T, Th 9:00-11:30 a.m.; T, Th 1:45-2:45 p.m.; and by appointment, except on Fridays..

Entertainment Industry Syllabus and Research/Resources Links on the web:
www.courses.missouristate.edu/pcr259f/

Required Resources
Student Membership to International Association of Assembly Managers. With this membership comes a bi-monthly subscription to Facility Manager.

Subscription to an "Approved" Weekly Trade Publication.

Downloaded Case as Assigned. fee involved

Click to here subscribe to our weekly Entertainment Management News.


Other Resources
Petersen, David. C. Sports, Convention, and Entertainment Facilities. Washington DC: Urban Land Institute, 1996. 230 pp. Paperback   Price: $61.95

Other books on Event Management - type search terms Event Management

Service Learning Component Option: Students can opt to add a one credit hour of Service Learning Course to this class. By signing up for MGT 300 Section 3 - Service Learning, students can earn one hour of elective credit (counted toward an entertainment curriculum elective credit) in return for 40 hours of service to a non-profit agency or government agency. The office of Service Learning can place you with one organization, or you can choose to participate in several non-profit related special events over the semester. This service learning option will provide a laboratory for some of the knowledge, skills, and attitudes learned during MGT 410. For example, you may use your skills to help plan an event, write news releases, manage ticketing procedures, or work a benefit concert or special Olympics event.

COURSE OBJECTIVES
After completing this course, students will:
1.   Be able to identify the key segments within the live entertainment industry, and conduct a basic situation analysis of each segment.
2.   Be able to trace the history, current state, and trends of the entertainment industry.
3.   Be able to identify relevant stakeholders for an entertainment company, and further, be able to suggest the potential consequences of present and future managerial decisions.
4.   Be able to develop and articulate arguments for and against the continued expansion of the entertainment industry segments, and further, be able to analyze entertainment specific issues through an ethical framework.
5.   Be able to identify multiple career paths for employment in the entertainment industry.
6.   Be able to identify leaders in the entertainment industry, both in terms of financial performance and best practices.
7.   Understand how the media and technology influence consumer interests and buying habits in the entertainment economy.
8.   Understand the nature and characteristics of consumers of entertainment.
9.   Be able to suggest specific strategies to improve the entertainment experience of both customers and employees across industries.
10. Develop an awareness, appreciation, and enthusiasm for sharing intellectual capital, and other forms of capital, with a community of stakeholders. 
11. To improve writing skills for the entertainment professions.



REQUIREMENTS:
Individual Exam 1 (in)
Individual Exam 2 (in)
Training Seminar/Peer Eval1
Event Analysis
Notebook/Quiz/Assignments2 
Online Magazine Installments
(7 News Summaries,
3-How Tos, 1 Book Review)
 
% of Grade
200
200
200
125
135
140


1000 points possible
3, 4
Grading Scale
A 900-1000
B 800-899
C 700-799
D 600-699
F Below 600

1 Peer Assessment: Due to the fact that a significant portion of your time will be spent in teams, each student will anonymously evaluate his/her group members' contributions to the team's output. The average score you earn from your peers will be multiplied by the project grade ascribed by your professor. Thus if your team members' peer assessment of you indicates you expended about 80% level to complete the team project, your project grade will be multiplied by 80%. While the team grade for the project might be an A (90), your individual grade would be 80% of 90 = 72%.
2 Assignments may include: Weekly reading synopses or quizzes, 1 minute papers, point counter point, observation exercises.
3 No Rounding. Please note that grades will be assigned based on the total number of points earned, not a percentage of points earned. There will be no rounding of points. For example, 895 points does not round up to 900 points even though it is 89.5% of the total points available.
4 Dr. Rothschild also reserves the right to redistribute up to 10% of the total 1000 points to a different project(s) if he deems it contributes to the overall learning experience.

Individual Exams: You will have two exams over the material from the readings, discussions, tours, and presentations.  The instructor may change scheduled examinations to an earlier or later date. If any exam dates are changed, students will be notified at least one week in advance. It's the policy of this course that no make-up exams will be given after the predetermined test date.

Training Seminar: Based on the knowledge gained from discussions, readings, research and interviews, teams of students will present a 50 minute seminar on a topic relevant to effective venue management. This could include topics related to booking, ticketing, crowd control, sponsorships, effective guest relations, and merchandising, among others. Guidelines for Training Session

Peer Assessment: Due to the fact that a significant portion of your time will be spent in teams, each student will anonymously evaluate his/her group members' contributions. Each individual will receive a percentage of the score for the team. All "group" assignments will have a Peer Contribution Grade factored in to generate your individual points. If your group received 180 points of possible 200 points on the Training Seminar, and your peers assessed you only contributed about an 80% effort, you would earn only 80% of the 180 points on that assignment. Thus the degree to which you contribute to your group’s performance is very important - you must pull your own weight on the group assignments. Visit online form Peer Evaluation/Assessment to submit your Peer Evaluations.

Event Analysis: Each student will be required to attend and report on an event held at a public assembly, analyzing the event based on factors such as its marketing plan, financial and partnership arrangements, ticket sales and attendance, event production, patron or guest evaluation, suggestions for improvement. Guidelines. See Links to Benchmark Examples on Guidelines.

Weekly Quizzes/Assignments: Students are expected to be active participants in the learning process. Thus, mere attendance does not constitute participation. Students should view themselves as active learners, with information and knowledge to share, rather than as passive repositories of information delivered by the professor. Active participation is especially important due to the rapidly changing environment of the entertainment industry. We will have weekly quizzes and assignments to encourage self-directed learning.

Notebook: Due to the fact that we do not have a textbook for this course, we will create our own. Each student will be responsible for maintaining, and turning in a 2-3" "clear-view" 3-ring binder (notebook) at the end of the semester. The notebook should contain copies of all completed assignments, handouts, notes, etc. The notebooks will be evaluated on organization and completeness. At a minimum, the notebook should have a title displayed on the cover and spine of the notebook, a table of contents, and should use tabs to organize material. Notebook Guidelines, and a link to a Title Page Creator can be found at http://blackboard.missouristate.edu/

News Summaries:
Students will be expected to submit summaries of both news and practitioner based articles from the field of venue management. These will be submitted over web based forms. Further, students are expected to be active participants in the learning process. Thus, mere attendance does not constitute participation. Students should view themselves as active learners, with information and knowledge to share, rather than as passive repositories of information shared by the professor. Active participation is especially important due to the rapidly changing environment of the entertainment industry. As new information is discovered, it will be necessary to include mini-assignments that we be timely and relevant. Quizzes may also be used to test the recall of the new jargon we will be learning. See Writing for EntertainmentManagementOnline.com Handbook. Sample. The Policy on Plagiarism must be signed by the third week of classes.

ATTENDANCE POLICY: I reward good attendance. Due to the fact that much of the learning will take place in a discussion format and in-class activities, it is imperative that you attend each class. Almost perfect attendance (defined as only one absence) will add 15 points to your final number of points. On the other hand, for each absence above 3, your final points will be reduced. The following scale applies: 4 absences = reduction of 30 points, 5 absences = reduction of  50 points, 6 absences = reduction 70 points, 7 absences = reduction of 90 points, 8 or more absences will result in a failing grade. Students should always notify professor (through office phone or during class) of anticipated absence PRIOR to absence. When an absence is unanticipated, notification should take place on the day of the absence.  If a student is absent on the day of he/she is schedule to make a presentation, and the student makes no arrangements for a replacement, the student will receive a zero on that assignment. Consistent early departures and late arrivals may constitute an absence - at the discretion of the professor. In addition, disruptive behavior (verbal or nonverbal) in class may result in student being asked to leave by professor, and will result in one absence per occurrence. It is the student’s responsibility to inform professor (in person and on paper) of a late arrival.

MSU Sponsored Events: On occasion, there are students that must miss class due to participation in official MSU events (i.e. athletics, music tours, etc.). Please examine your event schedule immediately to determine how often you will miss this class. If you anticipate you will miss more than 2 class periods during the semester, you should strongly consider registering for this course some other semester. To receive an excused absence for official MSU events, students must follow these procedures: 1. Notify instructor in advance in (hand) writing. 2. Within 7 days of absence, student must provide a copy of official document with signature of sponsor, phone #, and date of absence. When considering deductions for absences, no distinction is made between unexcused and excused absences.

ASSIGNMENTS
All assignments must be turned at the beginning of class, unless otherwise noted. Students may arrange for delivery prior to due date. Assignments will not be accepted after class, and cannot be completed during class. Any assignments not turned in according to the following standards will not receive full credit.

1. Multiple pages should always be stapled.
2. Top right corner of front page should have the following: First Last Name, MGT 410, Date, Assignment Name
3. Use standard 8.5"x11" paper for all quizzes and assignments turned in.

ACADEMIC HONOR CODE: Any student who has been found by the instructor to have committed academic dishonesty, as defined on page 1 of the Student Academic Integrity Policies and Procedures manual, will, at the discretion of the instructor, be subject to any of the sanctions described on page 4 of the manual, up to and including a grade of XF (failing because of academic dishonesty). Missouri State University is a community of scholars committed to developing educated persons who accept the responsibility to practice personal and academic integrity.  You are responsible for knowing and following the university’s student honor code, Student Academic Integrity Policies and Procedures, available at http://www.missouristate.edu/provost/AcademicIntegrity.html and also available at the Reserves Desk in Meyer Library. Any student participating in any form of academic dishonesty will be subject to sanctions as described in this policy.

NON-DISCRIMINATION STATEMENT:
Missouri State University is an equal opportunity/affirmative action institution, and maintains a grievance procedure available to any person who believes he or she has been discriminated against. At all times, it is your right to address inquiries or concerns about possible discrimination to the Office of Equity and Diversity, Siceluff Hall 296, (417) 836-4252. Other types of concerns (i.e., concerns of an academic nature) should be discussed directly with your instructor and can also be brought to the attention of your instructor’s Department Head.

DISABILITY ACCOMMODATION: Missouri State University (Missouri State) is committed to providing an accessible and supportive environment for students with disabilities. For a full statement of policies and procedures, the rights and responsibilities of students with disabilities, and the rights and responsibilities of the university and its faculty, see http://www.missouristate.edu/disability.To initiate a request for academic accommodations, students must contact the Director of Disability Services.

To request academic accommodations for a disability, contact the Director of Disability Services, Plaster Student Union, Suite 405, (417) 836-4192 or (417) 836-6792 (TTY), http://www.missouristate.edu/disability.  Students are required to provide documentation of disability to Disability Services prior to receiving accommodations. Disability Services refers some types of accommodation requests to the Learning Diagnostic Clinic, which also provides diagnostic testing for learning and psychological disabilities. For information about testing, contact the Director of the Learning Diagnostic Clinic, (417) 836-4787, http://psychology.missouristate.edu/ldc/.

POLICY ON USE OF CELL PHONES IN CLASSES:  As a member of the learning community, each student has a responsibility to other students who are members of the community. When cell phones or pagers ring and students respond in class or leave class to respond, it disrupts the class. Therefore, the Office of Academic Affairs prohibits the use by students of cell phones, pagers, or similar communication devices during scheduled classes. All such devices must be turned off or put in a silent mode and cannot be taken out during class. At the discretion of the instructor, exception to this policy is possible in special circumstances.  Sanctions for violation of this policy are determined by the instructor and may include dismissal from the class – see Class Disruption (http://www.missouristate.edu/recreg/classdis.html). In testing situations, use of cell phones or similar communication devices may lead also to a charge of academic dishonesty and additional sanctions under the Student Academic Integrity Policies and Procedures (http://
www.missouristate.edu/acadaff/AcademicIntegrity.html). There are two appeal processes available to students. A sanction for class disruption may be appealed using the appeal process stated in the Class Disruption policy; however, a violation that involves a charge of academic dishonesty must be appealed using the process described in the Student Academic Integrity Policies and Procedures. Students have the right to continue attending class while an appeal is in progress.

SCHEDULE OF ASSIGNMENTS: The Schedule of Activities found on the next page may change over the course of this semester. I will notify you of any changes via email and will give you ample time to complete the assignments. It is important that you check your email on a daily basis. As an alternative, my website at http://courses.missouristate.edu/pcr259f/ will be updated.



 

 


Schedule of Class Assignments (as of Jan 12, 2006)

MGT 410 – Venue Management, Spring 2006, T Th Schedule

Week

Date

Reading

Assignment Due

Unless otherwise noted, assume assignments and quizzes will be due on Tuesday.

1

T & Th, Jan 17 &19

Introduction  to Syllabus and Back of House

Introduction to:
Syllabus
Overview of
www.iaam.org
Service Learning Component: DDEC.Net, others
Form Groups for News Summaries
Assign News Summaries
Video: Back of House - LasVegas Venetian Resort

2

T & Th, Jan 24 & 26

See Assignments Due -->

Topic:
Introduction to  Entertainment Facilities

Need Adobe Acrobat Reader?

1.[Blackboard] Print and read Industry Overview and How Managers Succeed.

2. [Blackboard] Print and read Chapter 1: Introduction to Sports, Convention, and Entertainment Facilities 

(10 pts) Be ready for a brief quiz on these two readings Click here for Quiz Questions. 

3. Review News Summary Guidelines.

3 T & Th, Jan 31 & Feb 2 Read as assigned

Focus:
1.Understanding the Trends related to Venue Management

2. Understanding Arenas

Tour:
Meet at Hammons Student Center
Racquetball Court Entrance

Tour Leader, Jason Dolan

 

Due today:
1. (20 pts) Group A Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (10 pts) Read all articles highlighting the past 10 decades in Facility Manager - 75th Anniversary Issue. You'll notice a theme for each of the decades. Using bullet points under a subhead consisting of the years and theme, provide this information for the Decades of 20's through 90's. You do not have to include information and changes related to the IAAM organization or deaths of key professionals.

This assignment is to be HANDWRITTEN, stapled, and turned in during class.

Follow this format:
Title: "Changes over the Decades"

1990s : Looking Ahead in the Computer Age and Looking Back with Retro Designs.
Characteristics:
*Building boom, especially convention centers and replacement of older stadiums and arenas..
*Stadiums take on retro look - Baltimore Camden Yards -1992 and minor league baseball facilities.
* Amphitheaters continue to flourish - 50% increase over previous decade.
*New performing arts facilities built, some renovated. Many to regenerate downtown.
Convention Centers
*Built to accommodate two or three shows simultaneously - increasing revenue opportunities.
*Chicago's McCormick Place offers 2.2 million square feet of exhibition space.
Touring Theater Business
*Yada Yada Yada

3. Event Analysis - be thinking about an event you would like to analyze based on the subheadings provided in the samples below.
Event Analysis See Requirements
(125 points)
Guidelines for Event Analysis
See Links to Benchmark Examples on Guidelines.

4 T & Th,
Feb 7 & 9

Classes rescheduled to Thursday evening., Feb 9, 6:30 p.m.

Read as assigned

1. Focus: Understanding Minor League Stadiums

Tour: Hammons Baseball Field

Ron Henderson,
Operations Manager
Springfield Cardinals

Due today:
1. (20 pts) Group B Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. Check back for article to read and outline.

Due to availability, both sections of course will meet for tour on Thursday evening. Required. No class on Tues or Thursday a.m., or Tuesday p.m. for those attending tour on Thursday, Feb 9, 6:30-8:30 p.m.  Meet in Clubhouse of Hammons Field.

5 T, Feb 14 & Th, Feb 16

Classes will be held in the normal classroom. Same assignment is due.

Read as assigned

1. Focus: Determining the Need for Venues
Due today:
1. (20 pts) Group A Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (10 pts) [Blackboard] Print and Read Chapter 2: Determining the Need. Be ready for a brief quiz  on this reading - quiz questions.

3. [Blackboard] Print and bring to class Guidelines for Seminar Presentation

6 T, Feb 21 & Th, Feb 23 1. Focus: Revenue Sources
Due today:
1. (20 pts) Group B Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (10 pts) Print and Read Venue Revenue Sources. Click here for Quiz Review Questions.
7 T,  Feb 28 & Th, Mar 2 Read as assigned

Meet at Glass 435

Topic: Exposition and Convention Centers

Guest speaker: Kelly Luke, Convention and Visitors Bureau

Due today:
1. (20 pts) Group A Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (10 pts) [Blackboard] Print and read Chapter 7: Management of Venues - Be ready for a brief QUIZ  on this reading - quiz questions. Quiz may also include questions from item 3 and 4 below.

3. Read article on Convention Centers (SPACE RACE) found at [Blackboard].

4. Review plans for Jordon Valley Park Master Plan

Be prepared for quiz today.

8 T, Mar 7

Catch Up

Due today:
1. (20 pts) Group B Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. Form Seminar Teams

  Th, Mar 9 EXAM 1 EXAM 1 
Based on Readings and Tours
REVIEW SHEET
9 T & Th, Mar 14 & 16   1. (20 pts) Group A  Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (10 pts) [Blackboard] Print and read Stage Operations - Be ready for a quiz (posted here on Tuesday afternoon) on this reading - quiz questions.

10 T & Th, Mar 21 & 23 NO CLASS Spring Break
11 T & Th, Mar 28 & 30 Topic: Production

Guest speaker: Mark West, Downhome Productions

 1. (20 pts) Group B Submit Your News Summary
Due no later than Wednesday, 1 p.m.

Moved from March 14
2. (10 pts) [Blackboard] Print and read Stage Operations - Be ready for a quiz (posted here on Tuesday afternoon) on this reading - quiz questions.

3. (30 pts) How To Excerpt Due (1st)

12 T & Th, Apr 4 & 6 Topic: Management and Administration Due today:
1.  (20 pts) Group A Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (40 points) Respond with 2-3 typed pages of "full-sentence" bullet points to the following questions after reading Lyric Dinner Theater Case. You need these two items to complete this assignment:
1. Lyric Dinner Case Questions
2. Purchase Lyric Dinner Case A from Harvard Business School Online Resource

13 T, Apr 11 Special Guest Speaker: David Miller, CannonDesign

 

Also Executive in Residence.

Due today:
1. (20 pts) Group B Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (5 pts) Read Article on Naming Rights for Convention Centers in Facility Manager Magazine, Jan/Feb 2001 Issue [Blackboard]

Write a 1/2 page summary of the article above.

OR (you choose)

2.  (5 pts) Read Article on Successful Strategies for Pitching Arenas, from Sports Business Journal, 1/12/2004.
[Blackboard]

Write a 1/2 page summary of the article above.

3. Event Analysis Due 

  Th, Apr 13 NO CLASS Spring Holiday
14 T & Th Apr 18 & 20 Seminar Presentations

T - In Class Group Work

Th - Holiday - Music
Due today:
1. (20 pts) Group A Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (40 pts) How To Excerpt Due (2nd)

Peer Evaluation/Assessment due for teams presenting today

15 T & Th, Apr 25 & 27 Seminar Presentations

T - Reikhert - Event

Th - Coady - Event Presentation on 27th to be given in Glass 364

Due today:
1. (20 pts) Group B Submit Your News Summary
Due no later than Wednesday, 1 p.m.

Peer Evaluation/Assessment due for teams presenting today

16 T & Th, May 2 & 4 Seminar Presentations

T - Leslie - Event

Th - Jared - Sports
Due today:
1. (20 pts) Group A Submit Your News Summary
Due no later than Wednesday, 1 p.m.


Peer Evaluation/Assessment due for teams presenting today

17 T & Th, May 9 & 11 Seminar Presentations

T - Jessica - Sports

Th - Tiffany - Events
Due today:
1. (20 pts) Group B Submit Your News Summary
Due no later than Wednesday, 1 p.m.

2. (60 pts) How To Excerpt Due (3rd)

3. (140 pts) Book Summary Due

Peer Evaluation/Assessment due for teams presenting today

18 Th - May 16 Finals

 

1. EXAM 2  11:00am - 1:00 pm
based on Presentations and Readings

2. (20 pts) Notebooks Due