MGT 410 Venue Management Spring 2008
(This
course eligible for Service Learning optional credit
hour)
Professor: Dr. Philip C. Rothschild
Links | Trade Publications |
1. Class Schedule of Assignments | Special Events Magazine Online |
2. Blackboard for Docs, Grades, and Attendance | Pollstaronline.com Online |
3. Service Learning Option | Amusement Business Online Subscription |
4. Recommended Readings | Billboard Magazine Online Subscription |
5. Title Page Creator | Sports Business Journal Online Subscription |
View EntertainmentManagementOnline here | Venues Today Online |
Submit News Summaries here | |
Helps | |
1. Peer Contribution Assessment Form | 5. Sample of a How-to Excerpt (pdf) |
2. Anatomy of an Excellent Presentation | 6. Sample of Book Summary (pdf) List of Past Books Used for Book Summaries |
3. Guidelines for Developing and
Delivering Your Seminar |
7. Guidelines for
Writing for EntertainmentManagementOnline.com |
8. Rothschild's EM Careers Public Links (Backflip) |
Meeting: T, Th 12:30-1:45 pm (Sec 01) and 2:00-3:15 pm (Sec 02)
Classroom: GLASS 435
Office:
GLASS 412 Office
Phone: 836-5082 email:
philrothschild@missouristate.edu
Office
Hours: T, Th 9:30-11:00 am; W 2:00-4:00 pm; and by appointment,
except on Fridays.
Entertainment
Industry Syllabus and Research/Resources Links on the web:
http://www.mgt.missouristate.edu/Faculty.htm
Required Resources
Student Membership to International Association of Assembly Managers.
With this membership comes a bi-monthly subscription to Facility
Manager.
Subscription to an "Approved" Weekly Trade Publication.
Downloaded Case as Assigned. fee involved
Click to here subscribe to our
weekly Entertainment
Management News Update at EntertainmentManagementOnline.com
Other Resources
Petersen, David. C. Sports, Convention, and Entertainment
Facilities. Washington DC: Urban Land Institute, 1996. 230 pp.
Paperback Price:
$61.95
Other books on Event Management - type search terms
Event Management
Service Learning Component Option: Students can opt to add a one credit hour of Service Learning Course to this class. By signing up for MGT 300 Section 3 - Service Learning, students can earn one hour of elective credit (counted toward an entertainment curriculum elective credit) in return for 40 hours of service to a non-profit agency or government agency. The office of Service Learning can place you with one organization, or you can choose to participate in several non-profit related special events over the semester. This service learning option will provide a laboratory for some of the knowledge, skills, and attitudes learned during MGT 410. For example, you may use your skills to help plan an event, write news releases, manage ticketing procedures, or work a benefit concert or special Olympics event.
COURSE OBJECTIVES
After completing this course, students
will:
1. Be able to identify the knowledge, skills, and attitudes
necessary to be an effective venue manager.
2. Be able to trace the history, current state, and
trends related to public assembly management.
3. Be able to
determine what factors influence decisions to develop sports, convention, and
entertainment venues in given markets.
4. Be able to assess the
factors that influence management and governance of public assembly facilities.
5. Be able to identify potential revenue streams and typical costs
incurred in sports and entertainment venue.
6. Be able to identify
the basic elements of lighting, audio, and staging in production.
7. Understand
what factors contribute to, or detract from, creating an "experience" in event
production.
8. Be able to suggest specific
strategies to improve the venue operations.
9. Be able to develop
and deliver a seminar related to a functional area of venue management and
marketing.
10. Write news summaries for an audience of
entertainment professionals.
REQUIREMENTS: Individual Exam 1 (in) Individual Exam 2 (in) Training Seminar/Peer Eval1 Event Analysis Notebook/Quiz/Assignments2 Online Magazine Installments (7 News Summaries, or 1 Book Summary) |
% of
Grade 200 200 200 125 145 130 1000 points possible3, 4 |
Grading Scale A 900-1000 B 800-899 C 700-799 D 600-699 F Below 600 |
1 Peer Assessment: Due to the fact that a significant
portion of your time will be spent in teams, each student will anonymously
evaluate his/her group members' contributions to the team's output. The average
score you earn from your peers will be multiplied by the project grade assigned
by your professor. Thus if your team members' peer assessment of you indicates
you expended about 80% level to complete the team project, your project grade
will be multiplied by 80%. While the team grade for the project might be an A
(90), your individual grade would be 80% of 90, or 72%.
2
Assignments may include: Weekly reading synopses or quizzes, 1 minute
papers, point counter point, observation exercises.
3 No Rounding. Please note
that grades will be assigned based on the total number of points earned, not a
percentage of points earned. There will be no rounding of points. For example,
895 points does not round up to 900 points even though it is 89.5% of the total
points available.
4 Dr. Rothschild
reserves the right to redistribute up to 10% of the total 1000 points to assignments
scheduled but not yet completed, if he deems it contributes to the overall learning
experience.
Individual Exams: You will have two exams over the material from the readings, discussions, tours, and presentations. The instructor may change scheduled examinations to an earlier or later date. If any exam dates are changed, students will be notified at least one week in advance. It's the policy of this course that no make-up exams will be given after the predetermined test date.
Training Seminar: Based on the knowledge gained from discussions, readings, research and interviews, teams of students will present a 50 minute seminar on a topic relevant to effective venue management. This could include topics related to booking, ticketing, crowd control, sponsorships, effective guest relations, and merchandising, among others. See
Guidelines for Training SessionPeer Assessment: Due to the fact that a significant portion of your time will be spent in teams, each student will anonymously evaluate his/her group members' contributions. Each individual will receive a percentage of the score for the team. All "group" assignments will have a Peer Contribution Grade factored in to generate your individual points. If your group received 180 points of possible 200 points on the Training Seminar, and your peers assessed you only contributed about an 80% effort, you would earn only 80% of the 180 points on that assignment. Thus the degree to which you contribute to your group’s performance is very important - you must pull your own weight on the group assignments. Complete the Peer Evaluation Assessment Form by following the link at http://blackboard.missouristate.edu
Event Analysis: Each student will be required to
attend and report on an event held at a public assembly facility, analyzing the event
based on factors such as its marketing plan, financial and partnership
arrangements, ticket sales and attendance, event production, patron or guest
evaluation, and make suggestions for improvement.
See Event Analysis Guidelines link and Benchmark Examples at
http://blackboard.missouristate.edu
Guidelines.
Weekly Quizzes/Assignments: Students are expected to
be active participants in the learning process. Thus, mere attendance does not
constitute participation. Students should view themselves as active learners,
with information and knowledge to share, rather than as passive repositories of
information delivered by the professor. Active participation is especially
important due to the rapidly changing environment of the entertainment industry.
We will have weekly quizzes and assignments to encourage active participation.
Notebook: Due to the fact that we do
not have a textbook for this course, we will create our own. Each student will
be responsible for maintaining, and turning in a 2-3" "clear-view" 3-ring binder
(notebook) at the end of the semester. The notebook should contain copies of all
completed assignments, handouts, notes, etc. The notebooks will be evaluated on
organization and completeness. At a minimum, the notebook should have a title
displayed on the cover and spine of the notebook (use Title Page Creator), a table of contents, and tabs to organize material.
Notebook Guidelines, and a link to a
Title Page Creator can be found at http://blackboard.missouristate.edu/
News Summaries: Students will be expected to
submit summaries of both news and practitioner based articles from the
four subfields of the entertainment industry: music, events, venues, and sports. These will be submitted
using web based forms.
See link to Guidelines
for Writing for EntertainmentManagementOnline.com at http://blackboard.missouristate.edu. A Policy on Plagiarism must be signed be each student
by the third week of class. Failure to do so will result in a letter grade
deduction.
ATTENDANCE POLICY: I reward good attendance. Due to the fact that much of the learning will take place in a discussion format and in-class activities, it is imperative that you attend each class. Almost perfect attendance (defined as only one absence) will add 15 points to your final number of points. On the other hand, for each absence above 3, your final points will be reduced. The following scale applies: 4 absences = reduction of 30 points, 5 absences = reduction of 50 points, 6 absences = reduction 70 points, 7 absences = reduction of 90 points, 8 or more absences will result in a failing grade. Students should always notify professor (through office phone or during class) of anticipated absence PRIOR to absence. When an absence is unanticipated, notification should take place on the day of the absence. If a student is absent on the day of he/she is scheduled to make a presentation, and the student makes no arrangements for a replacement, the student will receive a zero on that assignment. Consistent early departures and late arrivals may constitute an absence - at the discretion of the professor. In addition, disruptive behavior (verbal or nonverbal) in class may result in the student being asked to leave by the professor, and will result in one absence per occurrence. It is the student’s responsibility to inform the professor (in person and on paper) of a late arrival.
MSU Sponsored Events: On occasion, there are students who must miss class due to participation in official MSU events (i.e. athletics, music tours, etc.). Please examine your event schedule immediately to determine how often you will miss this class. To receive an excused absence for official MSU events, students must follow these procedures: 1. Notify instructor in advance in (hand) writing. 2. Within 7 days of absence, student must provide a copy of official document with signature of sponsor, phone #, and date of absence. When considering deductions for absences, no distinction is made between unexcused and excused absences.
ASSIGNMENTS
All assignments must be turned at the beginning of
class, unless otherwise noted. Students may arrange for delivery prior to due
date. Assignments will not be accepted after class, and cannot be completed
during class. Any assignments not turned in according to the following standards
will not receive full credit.
1. Multiple pages should always be stapled.
2. Top right corner
of front page should have the following: First Last Name, MGT 410, Date,
Assignment Name
3. Use standard 8.5"x11" paper for all quizzes and
assignments turned in.
SCHEDULE OF
ASSIGNMENTS
Schedule of Class Assignments (as of March 4, 2008)
MGT 410 – Venue Management, Spring
2008, T Th Schedule
Week |
Date |
Reading |
Assignment
Due |
Unless otherwise noted, assume assignments and quizzes will be due on Tuesday. | |||
1 |
T, Jan 15 |
Introduction to Syllabus and Back of House |
Introduction to: |
Th, Jan 17 | Video: Back of House - LasVegas Venetian Resort | ||
2 |
T, Jan 22 |
Topic: |
2. [Blackboard] Print and read Petersen Chapter
1: Introduction (Sports, Convention, and Entertainment
Facilities)
(10 pts) Be ready for a
brief quiz on the above reading |
Th, Jan 24 |
1.[Blackboard] Print and read Industry Overview and How Managers Succeed. (5 pts) Be ready for a
brief quiz on these two readings | ||
3 | T, Jan 28 | Read as
assigned Topic: Understanding the History and Trends related to Venue Management |
Due today: 1. (10 pts) Read all articles highlighting the past 10 decades in Facility Manager - 75th Anniversary Issue. You'll notice a theme for each of the decades. Using bullet points under a subhead consisting of the years and theme, provide this information for the Decades of 20's through 90's. You do not have to include information and changes related to the IAAM organization or deaths of key professionals. This assignment is to be HANDWRITTEN, stapled, and turned in during
class. |
Th, Jan 31 | |||
4 | T, Feb 5 | Read as assigned Topic: Determining the Need for Venues |
Due today: 1. (20 pts) Group A and B Submit Your News Summary Due no later than Wednesday, 1 p.m. 2. (10 pts) [Blackboard] Print and Read Petersen Chapter 2: Determining the Need. Be ready for a brief quiz on this reading and the reading below- quiz questions. 3. [Blackboard] Read Article on Successful Strategies for Pitching Arenas, from Sports Business Journal, 1/12/2004. |
Th, Feb 7 | Tour: Hammons Student Center |
1. Please meet at the Hammons Student Center on this day. Use the south entrance of the building (Racquet Ball Courts area). Please be on time for this tour. 2. (5 pts) [Link Here] Please print and read this article, Dr. Phil and the Experience Economy. Write a 1/2 page summary of the article demonstrating you have read the article. | |
5 | T, Feb 12 | Read as
assigned Topic: Management of Venues |
Due today: 1. (20 pts) Group A Submit Your News Summary Due no later than Wednesday, 1 p.m. 2. (10 pts) [Blackboard] Print and read Chapter 7: Management of Venues - Be ready for a brief QUIZ on this reading - quiz questions. Quiz may also include questions from item 3 and 4 below. |
Th, Feb 14 | |||
6 | T, Feb 19 |
Read as
assigned
Topic: |
Due today: 1. (20 pts) Group B Submit Your News Summary Due no later than Wednesday, 1 p.m. 2. (10 pts) [Blackboard] Print and Read Venue Revenue Sources. Click here for Quiz Review Questions. 3. [Blackboard] Print and bring to class (today and Thursday) Guidelines for Seminar Presentation |
Th, Feb 21 | Tour: Hammons Hall for the Performing Arts: Randy Blackwood, Executive Director |
Tour: Hammons Hall for the Performing Arts Please meet in from of the ticketing area of Hammons Hall. I ask you to be on time so we can move quickly through the tour and get to our Q & A. | |
7 | T, Feb 26 | Read as assigned
Guest Speaker: Greg Burris, Vice President, Administrative/Information Services, Missouri State University
|
Speaker Topic: The Q Arena at MSU Due today: 2. (5 pts) Reading to be assigned. |
Th, Feb 28 |
(5 pts) [Blackboard] Read and Respond Article on Naming Rights for Convention Centers in Facility Manager Magazine, Jan/Feb 2001 Issue Write a 1/2 page summary of the article above. | ||
8 | T, Mar 4 |
Catch-up |
Due today: 1. (20 pts) Group B Submit Your News Summary Due no later than Wednesday, 1 p.m. 2. Form Seminar Teams SNOW DAY |
Th, Mar 6 | EXAM 1 | EXAM 1 Based on Readings and Tours REVIEW SHEET | |
9 | T, Mar 11 |
Read as
assigned Topic: |
1. (20 pts) Group
A Submit Your News Summary Due no later than Wednesday, 1 p.m. 2.. (10 pts) [Blackboard] Print and read Stage Operations - Be ready for a quiz on this reading - quiz questions. Make-up: Identify Seminar Team Topics |
Th, Mar 13 | Guest: Mark West of Downhome Productions |
||
10 | Tu, Mar 18 |
1. (20 pts)
Group B Submit Your News Summary This week News Summaries are due no later than TUESDAY, 1 p.m. | |
Th, Mar 20 | NO CLASS | Spring Holiday | |
11 | T & Th, Mar 25 & 27 | NO CLASS | Spring Break |
12 | Tu, Apr 1 |
1. (20 pts)
Group A Submit Your News Summary 2. Preview and directions for Lyric Dinner Theater Case. Please purchase Lyric Dinner Theater Case at link provided on blackboard. Bring Case to class this day. | |
Th, Apr 3
|
Topic: Sales, Ticketing, Box Office Mgt. |
Due today: 1. Event Analysis Due 2. (10 pts) Please read the article Box Office and Database Management found on Blackboard. Be ready for quiz today. A quiz review sheet here. | |
13 | T, Apr 8 | Topic: Application Case Study | Due today: 1. (20 pts) Group B Submit Your News Summary Due no later than Wednesday, 1 p.m.
1. (40 points) Respond with 3-4 typed pages of
"full-sentence" bullet points to the following questions after reading
Lyric Dinner Theater Case. You need these two items to complete this
assignment:
|
Th, Apr 10 |
Tour of Hammons Field Meet at Hammons Field in the parking lot just east of the Club House |
Tour of Hammons Field | |
14 | T, Apr 15 |
Finish Case Study Discussion In Class Seminar Workday - 1/2 Class Period
|
Due today: 1. (20 pts) Group A Submit Your News Summary Due no later than Wednesday, 1 p.m.
|
Th, Apr 17 |
Seminar Presentation Jamie Looney Group |
First Seminar Presentation Peer Evaluation/Assessment due for teams presenting today | |
15 | T Apr 22 | Seminar Presentation Steve Lampert Group
|
Due today: 1. (20 pts) Group B Submit Your News Summary Due no later than Wednesday, 1 p.m. Peer Evaluation/Assessment due for teams presenting today |
Th, Apr 24 | Seminar Presentation Janet Nelson Group Thomas Phelps Group |
Peer Evaluation/Assessment due for teams presenting today | |
16 | T, Apr 29 | Seminar Presentation Cassie Alsbach Group Liz Blase Group |
Due today: 1. (20 pts) Group A Submit Your News Summary Due no later than Wednesday, 1 p.m. Peer Evaluation/Assessment due for teams presenting today |
Th, May 1 | Seminar
Presentation Shandon Hill Group Tiffany Fleschert Group |
Peer Evaluation/Assessment due for teams presenting today | |
17 | T, May 6 |
Seminar Presentation Andy Whitener Group Tori Santos Group |
Due today: 1. (20 pts) Group B Submit Your News Summary Due no later than Wednesday, 1 p.m. 2. (120 pts) Book Summary Due Peer Evaluation/Assessment due for teams presenting today |
Th, May 8 |
Seminar Presentation Joe Boria Group Kyle Frevert Group |
Peer Evaluation/Assessment due for teams presenting today | |
18 | T - May 13 | Finals
|
1. EXAM 2 12:30 class final
11:00am - 1:00 pm 2. (20 pts) Notebooks Due |